Value 360 Communications to enter IPO market

Going public is a transformational milestone and Value 360 Communications Limited, a leading Indian public relations firm has made their big move into the capital markets with its Initial Public Offering (IPO). It has taken a significant step toward going public by filing its Draft Red Herring Prospectus (DRHP) with NSE Emerge.

According to the information provided in the DRHP, the IPO comprises a fresh issue of up to 38.30 lakh equity shares and an Offer for Sale (OFS) of 4.25 lakh shares by co-founder and promoter Gaurav Patra. Each share carries a face value of ₹10. The total equity on offer stands at 42.55 lakh shares, with listing proposed on NSE Emerge under SEBI’s ICDR Regulations, 2018.

The promoter group collectively holds a pre-issue stake of 81.56%, with no shares pledged or under any encumbrance. The shareholding is divided among Kunal Kishore with 27.73%, Gaurav Patra with 27.19%, and Manisha Chaudhary with 26.64%.

The firm strategically aims to use IPO proceeds and utilize the raised capital primarily to scale its operations and technological infrastructure. To continue their sectoral expansion, ₹1,270.60 lakhs will be allocated toward working capital, ensuring smoother project execution, enhanced service delivery, and resource agility. To strengthen its tech backbone, ₹465 lakhs will be invested in AI-based content and automation infrastructure. Lastly, the firm will utilize ₹450 lakhs for debt repayment to lower interest outflows and improve its overall financial health.

They have also announced a ₹700 lakh investment to acquire over 51% stake in ClanConnect, an AI-powered influencer marketing platform, by FY27. This strengthens its hold in the influencer ecosystem, complementing its existing digital vertical, Popkorn. The acquisition will happen in two phases: ₹339 lakhs in FY26 and ₹361 lakhs in FY27, aiming to take the company’s stake to over 51%.

Indeed, the firm has taken a calculative risk by introducing its IPO at a time when there's so much tariffs being put onto India and share markets are volatile. However, in terms of profit, the firm has achieved significant financial growth over recent years. For FY24, the company reported ₹5,059.24 lakhs in revenue, ₹862.10 lakh in EBITDA, and ₹412.49 lakh in PAT, showcasing significant year-on-year growth. The first ten months of FY25 (up to January) already reflect strong momentum, with ₹4,444.54 lakhs in revenue and ₹978.41 lakh in EBITDA. FY23 saw a dramatic 253.5% increase in net profit, rising from ₹121.44 lakh in FY23 to ₹412.49 lakh in FY24. Additionally, the company posted a healthy Return on Equity (ROE) of 36.32% and Return on Capital Employed (ROCE) of 28.43%, underlining its capital efficiency.

Lastly, with the upcoming IPO, Value 360 is all set to accelerate its growth, enhance its tech capabilities, and strengthen its presence as a leading name in the integrated PR and communications landscape.