‘The win has motivated me as a leader, given me a larger purpose and bigger goals’

Chiragh Cherian, Director – Online and Below the Line Initiatives, Perfect Relations shares his thoughts on the recognition, trends of 2019 in the communication industry and the plans for 2020

e4m by exchange4media Staff
Updated: Jan 15, 2020 6:29 PM
Chiragh Cherian-Perfect Relations talks on using advanced technologies like AI in PR activities.

Chiragh Cherian, Director – Online and Below the Line Initiatives, Perfect Relations is one of the 40 PR professionals in the “e4m PR & Corporate Communication 40 under 40” list. Chiragh is a driven professional with a creative bent of mind whose mantra is to create new solutions for existing challenges. He feels that using advanced technologies like big and AI will enhance and ease the work of PR professionals.

Chiragh Cherian shares his thoughts on the recognition, trends of 2019 in the communication industry and the plans for 2020.

https://www.youtube.com/watch?v=-cP2Q0zs3uU 

Edited Excerpts:

How do you feel being a part of the elite list?

I feel delighted not only for myself but also for the clients who gave me the opportunity to work with them. Without their confidence in me, I wouldn’t be here. It also goes without saying that my colleagues are as much a part of this as I am, without their support and tireless dedication, I wouldn’t be in this position.

 What were the trends that kept 2019 buzzing in the communication industry?

Digital tactics, data play and AI were some interesting trends that I kept a keen eye on.  

 How will this recognition by e4m add value to your profile and the communications industry at large?

This is the first individual award I ever applied for, and by winning, I see the merits it carries. I guess the most it helps me is by motivating me as a leader, it’s given me a larger purpose and bigger goals to target. I would also urge my colleagues to apply and get acknowledged for their contributions to the industry at an individual level.

 What are your future plans?

I will continue to be a core member of my organisation and introduce my clients to new tools and technologies in the communication arena. I hope to experiment and master AI and other proprietary tools such as DAN Explore, which I am sure will give them an edge over the competition.

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