'It is pertinent to understand the pulse of the industry and stay with time'

Mansi Sheth, Group Head, Veritas Reputation PR, speaks about her big win at e4m PR & Corp Comm Women Achievers Awards 2020, female leadership, her future goals and more

e4m by exchange4media Staff
Updated: Aug 31, 2020 8:55 AM
Mansi Sheth

A communication professional with more than 12 years of industry experience, Mansi Sheth, Group Head, Veritas Reputation PR was recently conferred with “Mentor of the Year” title at the e4m PR & Corp Comm Women Achievers Awards 2020. Beginning her journey as a journalist and later making the switch to communications, Sheth has had a rollercoaster ride, bringing many groundbreaking brand campaigns to fruition and having many businesses win to her credit.

As part of our daily feature, today we speak to Mansi Sheth about her win, her thoughts on female leadership, changing role of women in the industry, future goals and more.

Edited Excerpts:

How do you feel being the winner of the Women Achievers initiative?

It is indeed a very big honour to receive the ‘Mentor of the year in PR’ award. This belongs to all my colleagues at Veritas Reputation PR and my mentors who have guided me throughout. It sums up my team's hard work and dedication they put in their work to build the agency. It’s indeed a great gesture by the awards panel to recognise my contributions and efforts towards this sector to guide talent in the industry.

What are the attributes/ qualities required to be a leader in the communication industry?

It is pertinent to understand the pulse of the industry and to stay with time. For every professional, skilling and upskilling should be the ‘go-to’ thing to stay up-to-date which would enable us to serve the client better. It is very important to have the foresight to gauge crisis and tackle it strategically. This has an overarching effect on the client and helps formulates a deeper partnership with the client and the industry. Conveying the ‘right’ message at an opportune time and medium can help a public relations professional go miles in the sector.

 What role have women played in the restructuring of the industry and how has the communications industry changed over the years for the women workforce?

Women have played an active role as leaders in the Public Relations industry. They have been able to create positive disruption with their entrepreneurial, communications, and professional skills. The highly-skilled and innovation-driven women workforce has not only broken stereotypes years ago but has helmed the role of leaders in the industry.  These changes have led to more opportunities for women in the sector.

Why do we need to have more leaders at the helm of organizations in today's scenario and what value women bring to the table?

Women have changed the dynamics in most industries today. Women have been elevated to CXOs roles because of their ability and foresight. They also bring in a different perspective on products & services which has been the missing link in marketing communications. In the past, women have been misrepresented and misconstrued for varied reasons. While the market which constitutes almost 50 per cent of women, hasn’t quite found adequate representation which is mandated. However, things are changing fast and its reflection is being resonated world over.

What are your future goals? What initiative would you like to take as a responsible woman leader for the industry/society?

My colleagues have contributed to my career by timely mentoring me during challenging phases in the profession. I extend my gratitude towards them. I believe that experience can be imparted by sharing, guiding and supporting the new generation of women in PR and Communications. 

How do you see the PR and the corporate communication industry shaping up in the years to come and your message to the future women leaders?

The industry is set to witness a huge number of changes especially with the online media featuring extensively during the COVID era. While blended communications will be the order of the day, PR and the corporate communications industry will have to strategize and adapt to the changing trends which will occur more frequently to stay among the top of the pack. While the role of communications stays undisputed for now, it will surely evolve with time for the betterment of the sector.


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