Credibility has risen many folds thanks to e4m recognition: Komal Lath

Komal Lath, Founder at Tute Consult shared her feelings about being in the list and how will the recognition add value to her.

e4m by exchange4media Staff
Updated: Jan 15, 2020 3:35 PM
Komal Lath

Komal Lath, Founder at Tute Consult was among the 40 people shortlisted in the first batch of the elite “e4m PR & Corporate Communication 40 under 40” list.  A communications professional with 17 years of experience, Lath is armed with a degree in anthropology, which has helped her in understanding various markets and steering clients towards a goal.

Komal shared her feelings about being in the list and how will the recognition add value to her.

Edited Excerpts:

How do you feel being a part of the elite list?

It is humbling and gratifying to receive such an award and recognition. It is more special because of the jury and also because it is constituted by e4m.

 What were the trends that kept 2019 buzzing in the communication industry?

Integrated, integrated and more integrated. That's the number one trend. You have to think multi-faceted and link it to the business objective and not communication objective alone. Second would be moving from influencers to KOL's (key opinion leaders) and the rise of platforms like Tik Tok that are changing the way we communicate. Third, long-tail formats, shift from print to audio-video and audio (Youtube and Podcasts see a surge). And the fourth is regional content. Although it is a small player, it's growing fast and it's crucial to harness its power.

 How will this recognition by e4m add value to your profile and the communications industry at large?

 It is always good to be recognised among peers and the industry. The credibility has risen many folds after being constituted by e4m.

 What are your future plans?

To be a gamechanger in this space and be ahead of the curve to predict and execute new age and global practices!

 

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