‘Being honoured in the F&B space validates our ability to deliver SMART campaigns’

In today’s market consumer tastes evolve every minute and to achieve consistent growth, brands needs an agency that understand the pulse of these evolving demands. 

Brand Talk India has emerged as a strong voice in the F&B space since its launch in 2021 under the leadership of Ruhani Singh Mann. In just a short time, the agency has been recognised with top honours, including Gold for Specialised Agency of the Year in the F&B category at the 15th edition of IPRCCA 2024. The agency is well-known for its ability to pair creativity with insights, helping F&B brands not only find their voice and accelerate their success.

In this IPRCCA special series feature, we interacted with Ruhani Singh Mann, Founder, Brand Talk India and discussed the agency’s journey in the F&B space, what sets them apart, the innovative and result-driven strategies for brands success, what recognition as a specialised consultancy in the F&B space mean to them and so much more. 

Excerpts:

1. What sets Brand Talk India apart in crafting narratives for hotels, resorts, or F&B brands?

At Brand Talk India, we go beyond traditional PR — we immerse ourselves in each brand’s ethos to uncover and amplify its unique voice. What sets us apart is our ability to seamlessly blend strategic insight with creative storytelling tailored specifically for hospitality and F&B brands. From curating immersive media previews to positioning General Managers and Chefs as thought leaders, our approach is personal, powerful, and precise. We understand that today’s guests crave more than just service — they seek emotion, connection, and experience, and we shape narratives that speak directly to those desires.

2. What digital PR strategies do you leverage to enhance hospitality experiences?

We believe hospitality lives both on-ground and online. Our digital PR strategies focus on creating immersive, content-led storytelling powered by influencer amplification, social listening, real-time engagement, and experience-first collaborations. We curate HNI seeding campaigns, build buzz through virtual previews, and activate social storytelling with trusted voices across platforms. From F&B-led takeovers and immersive reel series to behind-the-scenes storytelling with property heads — our strategies are tailored to deliver reach, relevance, and long-term recall.

3. What kind of impact do you believe Brand Talk India has made in the F&B sector so far?

Over the years, Brand Talk has had the privilege of partnering with some of India’s most iconic F&B destinations — from heritage luxury hotels and immersive dining experience at La Petite Chef at Shangri-La Eros New Delhi to vibrant food retail destinations campaigns like #MeetMeAtBoulevard and chef-driven experiences at multiple of our FnB clients’ outlet ranging from KOCA by Yuvraj Singh to elevated dining experience at Royal China. Our work has helped transform properties into lifestyle destinations and F&B concepts into cultural movements. Whether it’s repositioning a fine-dining venue, launching award-winning culinary IPs, or driving millions in earned media value through influencer engagement — our campaigns have consistently driven visibility, footfall, and brand equity.

4. What are you most excited about as you look ahead to new trends in this space?

We are particularly excited about the evolution of experiential dining, brands adopting a glocal approach, the rise of conscious luxury, and the increasing importance of hyper-personalised guest experiences. The F&B space is becoming more emotionally and socially driven, and that opens up endless storytelling opportunities. We also see immense potential in blending technology with experience — think virtual tastings, chef-led masterclasses, and storytelling through AI-powered experiences. At Brand Talk, we’re gearing up to co-create narratives that are bold, immersive, and aligned with the evolving expectations of today’s discerning audience.

5. What does receiving this recognition as a specialised consultancy in the F&B space mean to you?

This recognition is a proud milestone for us — a testament to the passion, purpose, and persistence our team brings to every project. Being honoured as a specialised consultancy in the F&B space validates our deep understanding of the industry and our ability to deliver SMART (Specific, measurable, actionable, realistic and time bound) campaigns that balance creativity with commercial success. It reinforces the trust our clients place in us and fuels our drive to continue leading with innovation, insight and integrity. It’s not just an award - it’s a reminder that we are helping shape how hospitality is experienced, remembered and talked about.