Rediffusion Y&R to lose its CCO & Vice Chairman Sam Ahmed in December

The Vice Chairman & CCO of Rediffusion Y&R is slated to leave the agency in Dec to return to film making. The agency confirmed the news to exchange4media

by Priyanka Mehra
Published - Sep 23, 2013 9:09 AM Updated: Sep 23, 2013 9:09 AM
Rediffusion Y&R to lose its CCO & Vice Chairman Sam Ahmed in December

Rediffusion Y&R will soon lose its Vice Chairman and Chief Creative Officer Sam Ahmed, who is slated to leave the agency in December this year.

Ahmed plans to return to film making. The news has been confirmed by the agency.

Some of Ahmed’s recent comments on Twitter indicating his exit from Rediffusion Y&R include – “Film-making is my mistress. And advertising is my mother. I’m missing my mistress. Mother is forgiving. I will be back soon” and “What a great opportunity at Rediff. Realised how much I love advertising”. (Sic)

Rediffusion Y&R made noise recently for its catchy campaign for Tata Nano, which repositioned the product as an ‘awesome’ youth brand.

Ahmed was bought on board in early January this year after a stint of 14 years in Y&R, Dubai, wherein he worked on brands such as Ford, P&G, Nestle, Pepsi, Colgate-Palmolive, Citibank, Skoda, Land Rover, Jaguar, Sony Ericsson, HTC, Apple and World Gold Council.

Ahmed has also won over 200 international awards, which include Epica, Clio, Cannes Lions and New York Festival.

Rediffusion Y&R was just beginning to see a hint of stabilisation with the appointments of Komal Bedi Sohal as National Creative Director (appointed in March this year) and Ahmed after a slew of exits including N Padmakumar, D Rajjapa, Sagar Mahabaleshwarkar, and Mahesh Chauhan, to name a few. Will Ahmed’s exit rock the boat again?

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