tata-nano
Guest Column: 'Kheencho, Kheencho' Lux Cozi ad?blur=25

Crass smartness is rampant in advertising. India is among the top three countries in grabbing attention through exploitative sex visuals. Even some MNCs and large and respected brands try to indulge in that irresponsibly, finds management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat Apr 13, 2015 8:21 AM

MTV returns with season 3 of social road trip show, Nano Drive with MTV?blur=25

The selected teams will drive through their respective zones exploring unheard of locations for 21 days and will receive a shoestring budget to plan everything

exchange4media Staff May 22, 2014 3:53 PM

Rediffusion Y&R to lose its CCO & Vice Chairman Sam Ahmed in December?blur=25

The Vice Chairman & CCO of Rediffusion Y&R is slated to leave the agency in Dec to return to film making. The agency confirmed the news to exchange4media

Priyanka Mehra Sep 23, 2013 9:09 AM

Rediffusion Y&R to lose its CCO & Vice Chairman Sam Ahmed in December?blur=25

The Vice Chairman & CCO of Rediffusion Y&R is slated to leave the agency in Dec to return to film making. The agency confirmed the news to exchange4media

Priyanka Mehra Sep 23, 2013 7:46 AM

Rediffusion Y&R repositions Tata Nano as an 'awesome' youth brand?blur=25

While the new ad campaign gives Nano a chic and youthful makeover, experts are left feeling bewildered by all that imagery

Twishy Aug 14, 2013 8:06 AM

Use personalisation to drive sales: Shashi Sinha?blur=25

Personalisation of media is not only about media placement, but also about conversion, says the CEO designate of IPG Mediabrands India

exchange4media Staff Nov 27, 2012 6:22 PM

Tata Nano now a work of art?blur=25

‘Nano: Art in Motion’, an on-ground initiative, saw artist Sangeeta Babani use the Tata Nano car as her canvas. The idea was executed by Lodestar UM

exchange4media Staff Sep 20, 2012 8:25 PM

Future Media drives Tata’s promo push for Indigo?blur=25

Less than a year after Tata Motors had partnered with Future Group for activation of the Tata Nano, the two are back together, this time for Tata Indigo

Rahul Dubey Feb 8, 2012 8:35 AM