tata-nano
Crass smartness is rampant in advertising. India is among the top three countries in grabbing attention through exploitative sex visuals. Even some MNCs and large and respected brands try to indulge in that irresponsibly, finds management consultant Adve Srinivasa Bhat
Adve Srinivasa Bhat Apr 13, 2015 8:21 AM
The selected teams will drive through their respective zones exploring unheard of locations for 21 days and will receive a shoestring budget to plan everything
exchange4media Staff May 22, 2014 3:53 PM
The Vice Chairman & CCO of Rediffusion Y&R is slated to leave the agency in Dec to return to film making. The agency confirmed the news to exchange4media
Priyanka Mehra Sep 23, 2013 9:09 AM
The Vice Chairman & CCO of Rediffusion Y&R is slated to leave the agency in Dec to return to film making. The agency confirmed the news to exchange4media
Priyanka Mehra Sep 23, 2013 7:46 AM
While the new ad campaign gives Nano a chic and youthful makeover, experts are left feeling bewildered by all that imagery
Personalisation of media is not only about media placement, but also about conversion, says the CEO designate of IPG Mediabrands India
exchange4media Staff Nov 27, 2012 6:22 PM
‘Nano: Art in Motion’, an on-ground initiative, saw artist Sangeeta Babani use the Tata Nano car as her canvas. The idea was executed by Lodestar UM
exchange4media Staff Sep 20, 2012 8:25 PM
Less than a year after Tata Motors had partnered with Future Group for activation of the Tata Nano, the two are back together, this time for Tata Indigo
Rahul Dubey Feb 8, 2012 8:35 AM
