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The Chief Executive- Education and Stationary Products Business- ITC says he expects the brand to grow aggressively with a higher double-digit figures in the coming years

Dolly Mahayan May 31, 2018 8:53 AM

Rediffusion Y&R to lose its CCO & Vice Chairman Sam Ahmed in December?blur=25

The Vice Chairman & CCO of Rediffusion Y&R is slated to leave the agency in Dec to return to film making. The agency confirmed the news to exchange4media

Priyanka Mehra Sep 23, 2013 9:09 AM

Rediffusion Y&R to lose its CCO & Vice Chairman Sam Ahmed in December?blur=25

The Vice Chairman & CCO of Rediffusion Y&R is slated to leave the agency in Dec to return to film making. The agency confirmed the news to exchange4media

Priyanka Mehra Sep 23, 2013 7:46 AM

Competitive advtg will bring you in the limelight, but will it bring in the business??blur=25

Today smart tactics over extended weekends trump long-term thinking, but brands that build emotive differentiation alone become iconic. Brands build business not buzzness! - say experts

Priyanka Mehra Aug 26, 2013 8:57 AM

ITC brands pens with a signature tune?blur=25

ITC Classmate's new TVC has children secretly practicing the creation of their signature as the central theme; the earlier campaign rested on a more powerful insight of 'uniqueness'

Twishy Jul 8, 2013 8:16 AM

Leading marketers crack the outdoor advertising code?blur=25

Rajiv Kr Vij, Karan Kumar, Madhumita Dutta & Bharat Dhuppar share their expertise on how brands can optimally leverage the OOH medium

Priyanka Nair Mar 5, 2013 7:53 PM

Get smart: Learn how brands can beat the outdoor game?blur=25

Apt location choice, media format and right targeting can ensure maximum effectiveness on outdoor, share industry experts

Priyanka Nair Feb 27, 2013 8:28 PM

Guest Column: Stationery brands write next level of communication?blur=25

Brands such as ITC Classmate, Faber Castell, Staples, Post It are implementing social media strategies into branding & marketing effectively, says Windchimes

Windchimes Communications Feb 7, 2013 8:10 PM

ITC launches a 6-week TV campaign for Classmate?blur=25

ITC is spending 50 per cent on TV, 25 per cent on digital and social media marketing and 25 per cent on radio and other media to market Classmate

exchange4media Staff Jul 2, 2012 10:34 PM

Ad Review: Cloning not cool, says ITC Classmate?blur=25

In times when parents want their kids to become superstars, ITC Classmate is urging to recognise the ‘first’ in them rather than make them a clone of someone

Deepika Bhardwaj Jul 2, 2012 9:48 PM