Cheil won a record 14 awards, including three Golds, 8 Silvers and three Bronzes; Cheil India won a Gold for the ‘Spread the Joy’ campaign for Samsung in the Media category and a Silver and Bronze each for the Samsung Service campaign in the Film Craft and Film category, respectively
“My aim is to do New Age Integrated work that will take the creative reputation to the next level,” he said confirming the news to exchange4media. He relocated to Singapore in December last year, post a management restructure at Bates CHI & Partners India, where he was Chief Creative Officer
Speculations are rife about Sagar Mahabaleshwarkar putting in his papers at Rediffusion Y&R as Chief Creative Officer. He is reportedly on his way to Bates 141 as its new National Creative Director. Bates 141 had been on the lookout for an NCD for some time now. Despite repeated attempts, officials from neither Rediffusion Y&R nor Bates 141 were available for comments.
It is one of those rare advertising moments when brands wage public war taking the advertising route. The long Holi weekend saw Hindustan Unilever’s Rin take on Procter & Gamble’s detergent brand Tide in a direct comparison, and stating in the ad that Rin is better than Tide. Three days of uninterrupted media bombarding of the ad has raised many conversations and the big question – does this work?