sagar-mahabaleshwarkar
Bata?blur=25

The ‘Kick Out 2020’ TVC has been conceptualised by Contract Advertising

e4m Desk Oct 17, 2020 8:45 AM

Bata campaign?blur=25

With the launch of the campaign, the brand has rolled out a new TVC, conceptualized by Contract Advertising

e4m Desk Sep 30, 2019 4:22 PM

MS Dhoni Orient Electirc LED?blur=25

Conceptualised by Contract India, the TVC will be rolled out on print, radio, and digital, along with many on-ground initiatives

e4m Desk Jul 6, 2019 8:19 AM

cco vacancy?blur=25

With digital coming in, creativity has become far more complicated than it used to be

Misbaah Mansuri Dec 11, 2018 8:27 AM

SagarMahabaleshwarkar?blur=25

With over three decades of experience, Sagar is a highly feted creative professional with multiple domestic and international awards under his belt

e4m Desk Dec 8, 2018 4:27 PM

Samsung India Service campaign goes viral, crosses more than 17 million views on YouTube?blur=25

The campaign conceptualised by Cheil India was unveiled across 50 television channels supported by print, across cities and digital

e4m Desk Jan 6, 2017 8:17 AM

Sagar Mahabaleshwarkar to join Cheil India as Chief Creative Officer, Cheil South-West Asia?blur=25

“My aim is to do New Age Integrated work that will take the creative reputation to the next level,” he said confirming the news to exchange4media. He relocated to Singapore in December last year, post a management restructure at Bates CHI & Partners India, where he was Chief Creative Officer

Priyanka Mehra Nov 4, 2015 8:47 AM

Bates CHI & Partners appoints Asheesh Malhotra as Mumbai Head?blur=25

As President & Head of Bates CHI & Partners Mumbai, Malhotra will report to CEO Srikanth VS. He joins in from Ogilvy Mumbai, where he was leading Unilever's Beverages division for South Asia

e4m Desk Aug 7, 2014 7:55 AM

Bates CHI & Partners appoints Asheesh Malhotra as Mumbai Head?blur=25

As President & Head of Bates CHI & Partners Mumbai, Malhotra will report to CEO Srikanth VS. He joins in from Ogilvy Mumbai, where he was leading Unilever's Beverages division for South Asia

e4m Desk Aug 6, 2014 4:31 PM

Rediffusion Y&R to lose its CCO & Vice Chairman Sam Ahmed in December?blur=25

The Vice Chairman & CCO of Rediffusion Y&R is slated to leave the agency in Dec to return to film making. The agency confirmed the news to exchange4media

Priyanka Mehra Sep 23, 2013 9:09 AM

Rediffusion Y&R to lose its CCO & Vice Chairman Sam Ahmed in December?blur=25

The Vice Chairman & CCO of Rediffusion Y&R is slated to leave the agency in Dec to return to film making. The agency confirmed the news to exchange4media

Priyanka Mehra Sep 23, 2013 7:46 AM

Brands' project approach: Trial run before tying the knot??blur=25

There has been significant increase in both, large and small agencies taking up work on project basis. Creative honchos highlight the pros and cons of such an approach...

Priyanka Mehra Jul 24, 2013 8:34 AM

What led to the Super Jury's decision??blur=25

Following the Super Jury’s decision, all withdrawn metals have been reinstated, but the question is – what next?

Priyanka Mehra Apr 25, 2013 8:39 PM

What led to the Super Jury's decision??blur=25

Following the Super Jury’s decision, all withdrawn metals have been reinstated, but the question is – what next?

Priyanka Mehra Apr 25, 2013 8:39 PM

Creative fraternity closes ranks on Super Jury decision?blur=25

After the hue and cry over Super Jury's decision on Creative Abbys complaints, e4m speaks to creative honchos to gauge their reactions...

Priyanka Mehra Apr 25, 2013 8:37 PM

Creative fraternity closes ranks on Super Jury decision?blur=25

After the hue and cry over Super Jury's decision on Creative Abbys complaints, e4m speaks to creative honchos to gauge their reactions...

Priyanka Mehra Apr 25, 2013 8:37 PM

Rediffusion Y&R’s Sagar Mahabaleshwarkar joining Bates 141 as NCD??blur=25

Speculations are rife about Sagar Mahabaleshwarkar putting in his papers at Rediffusion Y&R as Chief Creative Officer. He is reportedly on his way to Bates 141 as its new National Creative Director. Bates 141 had been on the lookout for an NCD for some time now. Despite repeated attempts, officials from neither Rediffusion Y&R nor Bates 141 were available for comments.

Tasneem Limbdiwala Mar 19, 2010 8:41 AM

Rin Vs Tide: Washing dirty linen in public, literally?blur=25

It is one of those rare advertising moments when brands wage public war taking the advertising route. The long Holi weekend saw Hindustan Unilever’s Rin take on Procter & Gamble’s detergent brand Tide in a direct comparison, and stating in the ad that Rin is better than Tide. Three days of uninterrupted media bombarding of the ad has raised many conversations and the big question – does this work?

Noor Fathima Warsia Mar 3, 2010 7:37 AM

Cochin Ad Club invites entries for Pepper Awards 2010?blur=25

The Advertising Club Cochin has called for entries for its Pepper Creative Awards 2010. A three-member panel comprising Agnello Dias, CEO, Taproot; Ramanuj Shastry, NCD, Saatchi & Saatchi; and Sagar Mahabaleshwarkar NCD, Rediffusion Y&R, would evaluate the entries for Pepper Awards 2010.

exchange4media Chennai Bureau Feb 27, 2010 7:49 AM