sagar-mahabaleshwarkar
Bata campaign

With the launch of the campaign, the brand has rolled out a new TVC, conceptualized by Contract Advertising

exchange4media Staff Sep 30, 2019 4:22 PM

MS Dhoni Orient Electirc LED

Conceptualised by Contract India, the TVC will be rolled out on print, radio, and digital, along with many on-ground initiatives

exchange4media Staff Jul 6, 2019 8:19 AM

cco vacancy

With digital coming in, creativity has become far more complicated than it used to be

Misbaah Mansuri Dec 11, 2018 8:27 AM

SagarMahabaleshwarkar

With over three decades of experience, Sagar is a highly feted creative professional with multiple domestic and international awards under his belt

exchange4media Staff Dec 8, 2018 4:27 PM

Cheil India bags 3 awards at ADFEST 2017

Cheil won a record 14 awards, including three Golds, 8 Silvers and three Bronzes; Cheil India won a Gold for the ‘Spread the Joy’ campaign for Samsung in the Media category and a Silver and Bronze each for the Samsung Service campaign in the Film Craft and Film category, respectively

exchange4media Staff Mar 29, 2017 2:20 PM

Samsung India Service campaign goes viral, crosses more than 17 million views on YouTube

The campaign conceptualised by Cheil India was unveiled across 50 television channels supported by print, across cities and digital

exchange4media Staff Jan 6, 2017 8:17 AM

Sagar Mahabaleshwarkar to join Cheil India as Chief Creative Officer, Cheil South-West Asia

“My aim is to do New Age Integrated work that will take the creative reputation to the next level,” he said confirming the news to exchange4media. He relocated to Singapore in December last year, post a management restructure at Bates CHI & Partners India, where he was Chief Creative Officer

Priyanka Mehra Nov 4, 2015 8:47 AM

Bates CHI & Partners appoints Asheesh Malhotra as Mumbai Head

As President & Head of Bates CHI & Partners Mumbai, Malhotra will report to CEO Srikanth VS. He joins in from Ogilvy Mumbai, where he was leading Unilever's Beverages division for South Asia

exchange4media Staff Aug 7, 2014 7:55 AM

Bates CHI & Partners appoints Asheesh Malhotra as Mumbai Head

As President & Head of Bates CHI & Partners Mumbai, Malhotra will report to CEO Srikanth VS. He joins in from Ogilvy Mumbai, where he was leading Unilever's Beverages division for South Asia

exchange4media Staff Aug 6, 2014 4:31 PM

Rediffusion Y&R to lose its CCO & Vice Chairman Sam Ahmed in December

The Vice Chairman & CCO of Rediffusion Y&R is slated to leave the agency in Dec to return to film making. The agency confirmed the news to exchange4media

Priyanka Mehra Sep 23, 2013 9:09 AM

Rediffusion Y&R to lose its CCO & Vice Chairman Sam Ahmed in December

The Vice Chairman & CCO of Rediffusion Y&R is slated to leave the agency in Dec to return to film making. The agency confirmed the news to exchange4media

Priyanka Mehra Sep 23, 2013 7:46 AM

Brands' project approach: Trial run before tying the knot?

There has been significant increase in both, large and small agencies taking up work on project basis. Creative honchos highlight the pros and cons of such an approach...

Priyanka Mehra Jul 24, 2013 8:34 AM

What led to the Super Jury's decision?

Following the Super Jury’s decision, all withdrawn metals have been reinstated, but the question is – what next?

Priyanka Mehra Apr 25, 2013 8:39 PM

What led to the Super Jury's decision?

Following the Super Jury’s decision, all withdrawn metals have been reinstated, but the question is – what next?

Priyanka Mehra Apr 25, 2013 8:39 PM

Creative fraternity closes ranks on Super Jury decision

After the hue and cry over Super Jury's decision on Creative Abbys complaints, e4m speaks to creative honchos to gauge their reactions...

Priyanka Mehra Apr 25, 2013 8:37 PM

Creative fraternity closes ranks on Super Jury decision

After the hue and cry over Super Jury's decision on Creative Abbys complaints, e4m speaks to creative honchos to gauge their reactions...

Priyanka Mehra Apr 25, 2013 8:37 PM

Rediffusion Y&R’s Sagar Mahabaleshwarkar joining Bates 141 as NCD?

Speculations are rife about Sagar Mahabaleshwarkar putting in his papers at Rediffusion Y&R as Chief Creative Officer. He is reportedly on his way to Bates 141 as its new National Creative Director. Bates 141 had been on the lookout for an NCD for some time now. Despite repeated attempts, officials from neither Rediffusion Y&R nor Bates 141 were available for comments.

Tasneem Limbdiwala Mar 19, 2010 8:41 AM

Rin Vs Tide: Washing dirty linen in public, literally

It is one of those rare advertising moments when brands wage public war taking the advertising route. The long Holi weekend saw Hindustan Unilever’s Rin take on Procter & Gamble’s detergent brand Tide in a direct comparison, and stating in the ad that Rin is better than Tide. Three days of uninterrupted media bombarding of the ad has raised many conversations and the big question – does this work?

Noor Fathima Warsia Mar 3, 2010 7:37 AM

Cochin Ad Club invites entries for Pepper Awards 2010

The Advertising Club Cochin has called for entries for its Pepper Creative Awards 2010. A three-member panel comprising Agnello Dias, CEO, Taproot; Ramanuj Shastry, NCD, Saatchi & Saatchi; and Sagar Mahabaleshwarkar NCD, Rediffusion Y&R, would evaluate the entries for Pepper Awards 2010.

exchange4media Chennai Bureau Feb 27, 2010 7:49 AM