Kara Osborne Gladwell and Tia Castagno back at Dentsu in newly created roles
Kara Osborne Gladwell has been appointed as Global Product Architect Officer, Media and Tia Castagno is the Global Innovation President
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Published: Dec 4, 2025 1:17 PM | 1 min read
- Dentsu has appointed Kara Osborne Gladwell as Global Product Architect Officer, Media, and Tia Castagno as Global Innovation President in newly created roles.
- Both leaders will report to William Swayne, Global Practice President, Media, as part of the company's strategic vision.
- Kara returns to Dentsu after serving as CEO, UK & Ireland at Universal McCann, while Tia comes back after running her own innovation consultancy.
- William Swayne emphasized the importance of their expertise in advancing Dentsu's Media++ strategy and enhancing brand performance in the algorithmic era.
Dentsu has appointed Kara Osborne Gladwell and Tia Castagno to newly created global roles. Kara returns to the company as Global Product Architect Officer, Media, while Tia joins as Global Innovation President. According to the company, these new positions reflect dentsu’s forward-looking ambitions. Both leaders will report to William Swayne, Global Practice President, Media.
In its announcement, dentsu said, “We’re excited to welcome two outstanding leaders back to the organisation. Kara Osborne Gladwell joins as Global Product Architect Officer, Media, and Tia Castagno as Global Innovation President—two new roles that underline our vision for the future.” the LinkedIn post read.
Kara comes back to dentsu after serving as CEO, UK & Ireland at Universal McCann, and Tia returns after running her own innovation consultancy. Both leaders bring strong expertise and have a history of driving brand transformation.
Commenting on their appointments, William Swayne said, “It’s always a pleasure to welcome exceptional talent back to dentsu. Kara and Tia are joining us at a crucial time as we push ahead with our Media++ strategy. Brands are looking to us for stronger results in the algorithmic era, and these roles will play a key part in speeding up the use of dentsu’s technologies and capabilities.”
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