Digital edu loan platform Credenc appoints Mayanka Uppal as CMO

In her most recent stint, Uppal oversaw the marketing and brand positioning role at Omaxe

e4m by exchange4media Staff
Published: Feb 24, 2022 1:16 PM  | 2 min read
credenc

Digital Education Loan platform Credenc has hired Mayanka Uppal as Chief Marketing Officer. Uppal brings with her over a decade of experience in the field and will report directly to founders Mayank Batheja and Avinash Kumar.

She has more than 11 years of work experience spanning all things brand and marketing. She brings to the table the rationale of a seasonal data-driven marketeer, balanced with the objectivity of a creative strategist.

In her most recent stint, Uppal oversaw the marketing and brand positioning role at Omaxe Ltd., and ran her own menswear brand NooNoo.in.

Congratulating Mayanka on her appointment, Mayank Batheja, Co-Founder of Credenc commented, “Mayanka is a seasoned marketing leader. She brings her impressive track record and expertise in creative brand strategy to the table, and we are confident that she will excel in devising and initiating a strong business strategy for us. Her unique insight into consumer-centric brand building and effective brand development initiatives will drive us forward in our vision of making Credenc a student-first brand in the coming years. Mayanka’s ability to drive key business and brand objectives will be an additional asset to Credenc’s overall growth as a company, and we congratulate her on the appointment.”

Mayanka Uppal added, “I’m really excited to have joined Credenc, especially at a time when the student education loans in India is ripe for disruption. I made some unconventional education choices that have stood me in good stead in my career, so the potential to facilitate the same for talented and hungry students across streams is very exciting to me. Just the premise of ‘potential based loans’ in itself is a powerful proposition, and I can’t wait to dive right into consumer understanding and getting our message out.”

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Shemaroo Entertainment announces key appointments

Nishith Varshneya comes as Head of International Business & India Digital Syndication and Abhinav Anand joins as Vice President, Digital Video Business

By exchange4media Staff | Feb 2, 2023 6:03 PM   |   2 min read

shemaroo

Shemaroo Entertainment has made key leadership appointments in Human Resource, Domestic and International Syndication Business and their Digital Video Business. These appointments are part of Shemaroo's ongoing efforts to strengthen its workforce by onboarding proven professionals to drive growth and innovation for the organisation.

Nishith Varshneya will be the Head of International Business & India Digital Syndication. A highly skilled professional with a proven track record, Nishith will play a key role in driving the company's International Business and Digital Syndication Strategy. Nishith comes with over 17 years of experience in building Product & driving Revenue for various media businesses in Television, Digital, Radio, OOH, Live & Experiential Large Format IPRs. In his previous stints Nishith has worked with Disney Star, Times OOH and Radio Mirchi amongst others. 

Shiza Ansari Khan has been appointed as the Head of Human Resources who will lead Organisational Transformation and Business Excellence along with Strategic Cultural Development. In her career spanning close to 20 years, Shiza has held various leadership and managerial roles across leading national and multinational companies such as BIC Cello India Pvt. Ltd., Larsen & Toubro Ltd., Volkswagen India Pvt. Ltd., Reliance Infrastructure Ltd. and others. 

Both Shiza and Nishith will report into Arghya Chakravarty, COO - Shemaroo Entertainment. 

Abhinav Anand has joined as Vice President, Digital Video Business. With his expertise and diverse industry experiences, he will direct, develop, and implement the company's digital platform strategy and ensure seamless delivery of content across Shemaroo's loyal viewer base. Abhinav has over 12 years of experience working with consumer brands like Ola, Phone Pe, Amazon Sellers Service Private Ltd., Bajaj Finance and others.

Abhinav will report into Zubin Dubash, COO - Digital Businesses. 

Commenting on the new developments in the leadership team, Arghya Chakravarty, COO - Shemaroo Entertainment said, "We at Shemaroo Entertainment believe in cultivating an environment of innovation, growth and diversity. Onboarding dynamic professional leaders aligned with our company’s vision will bring in new perspectives that will be critical in propelling our company forward. These appointments signify our commitment to staying at the forefront of this rapidly evolving industry and capitalizing on the vast opportunities it presents. I am delighted to welcome Shiza, Nishith and Abhinav to Shemaroo and wish them all the very best in their respective roles.”

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Rakesh Gopal joins Bharat Express as Chief Revenue Officer

Gopal recently stepped down as the National Corporate Head of Rajasthan Patrika

By exchange4media Staff | Feb 2, 2023 9:13 AM   |   1 min read

Gopal

Rakesh Gopal has joined Bharat Express as Chief Revenue Officer, as per highly placed sources.

He recently stepped down as the National Corporate Head of Rajasthan Patrika. Gopal was associated with Rajasthan Patrika for close to a year.

Gopal has a 25 years’ experience in the industry and has worked with some of the top media houses, including iTV Network, HT Media Ltd, India Today Group and BW Businessworld.

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Russell Barrett is TBWA/India's Chief Creative Experience Officer

Barrett joins from BBH India

By exchange4media Staff | Feb 2, 2023 7:52 AM   |   2 min read

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TBWA\India has appointed Russell Barrett to the newly created position of chief creative experience officer, a further nod to the agency’s commitment to delivering disruptive brand experience solutions for its clients
 
Previously at BBH India, Barrett brings close to 27 years of experience creating some of the markets most impactful work for brands like Abbott, Google Chrome, Red Bull, Audi, Skoda, Uber, Mahindra Racing, Marico, UNIQLO and Johnny Walker to name a few.
 
Barrett will be charged with setting the creative vision and delivering TBWA\India’s total brand experience approach to the agency’s portfolio of clients. Barrett will work closely with the key management team in India and the global creative leadership to drive the global ambition for TBWA’s creative product.

Said Govind Pandey, chief executive officer: “There is a need to deliver modern brand experiences to our clients, and I’m confident Russell will elevate our disruptive creative thinking that our environment and our clients demand. His depth of experience and varied skill set will sharpen our creative thinking and deliver ongoing value across the entire brand experience for our clients.”
 
A multi award winning creative, Barrett will draw on his multidisciplinary experience, having worked across traditional, design, content, digital, consulting, and experimental, to ensure TBWA\India’s client partners are showing up authentically and in new and interesting spaces.
Said Sean Donovan, president, TBWA\Asia: “India is one of the most dynamic markets in the world. And having a total brand experience approach to marketing has become critical for all brands. With Russell on board, we will be accelerating our collective mission to provide category-defining solutions that defy convention while delivering meaningful business impact.”
Russell Barrett said: “TBWA is a brilliant brand globally with a sharply defined culture of creativity and innovation. The opportunity to create brand experiences rather than just another campaign speaks directly to my own creative ambitions. Through conversations with the TBWA leadership, it is clear we’re chasing the same goals.”

“I’m very excited to begin this new chapter in my creative journey with folk I know, like, respect and trust.”
 
Said Ben Williams, chief creative experience officer, TBWA\Worldwide: “A changed world requires a changed approach to creative work. With Russell joining the collective, I look forward to seeing him bring his unique perspective and experience to the table in crafting disruptive work with brand experience at its core.”

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Sarfaraz Ansari joins DDB MudraMax as Senior Vice President – Integrated Media

His previous stint was as the buying lead at Lodestar Media

By exchange4media Staff | Feb 1, 2023 5:57 PM   |   1 min read

Sarfaraz Ansari

DDB MudraMax boosts its media expertise with the appointment of Sarfaraz Ansari as Senior Vice President – Integrated Media. He will be responsible for leading strategy and ideation for integrated solutions across media platforms.

With over 17 years of experience, Sarfaraz has worked across industries like FMCG, financial services, telecom, and worked with brands such as Johnson & Johnson, Spotify, Mahindra, Hershey’s, Finolex Pipes, Marico among others. His previous stint was as the buying lead at Lodestar Media.

Speaking on the new appointment, Rammohan Sundaram, Country Head and Managing Partner - Integrated Media, DDB Mudra Group said, “Sarfaraz’s calm and composed demeanour backed with solid conviction and science makes him one of the best in the business. Especially with some of our large clients, where we needed someone who can fit into our culture and at the same time solidify our leadership in strategic buying across all media. To that effect, he is perfect and has already impacted positively to our setup at MudraMax”

Commenting on his new role, Sarfaraz Ansari said, “The DDB Mudra Group has made some remarkable strides over the past few years with inspiring and diversified campaigns across categories. I look forward to contributing to the Group's growth trajectory, taking on exciting challenges and opportunities.”

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Abhishek Joshi moves on from MX Player

Joshi has stepped down from his role as SVP & Business Head - SVOD (Subscription Business) & Business Partnerships

By exchange4media Staff | Feb 1, 2023 3:47 PM   |   1 min read

abhishek joshi

Abhishek Joshi has reportedly stepped down from his role as SVP & Business Head - SVOD (Subscription Business) & Business Partnerships at MX Player. Joshi had joined the company in October 2018 as Head of Marketing & Business Partnerships. He was elevated in April 2021 to his current role at the organisation. 

Joshi was previously with  Sony Pictures Network India as SVP and Head- Marketing, Subscription and Content Licensing- Digital business.

Prior to that, he worked with Zenga Media as CEO and with Max as Senior Manager, On-Air Presentation, Research and Strategy. He was later promoted as Assistant Vice President, Marketing, Sony Entertainment Television in July 2011.

e4m reached out to Joshi and did not recieve a response at the time of filing this story.

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Tata ClassEdge names Anish Raghunandan as CEO

Anish has been with the Tata Group for over 2 decades

By exchange4media Staff | Feb 1, 2023 11:24 AM   |   2 min read

Anish Raghunandan

Tata ClassEdge Limited (TCE), a venture of Tata Industries Ltd., has appointed Anish Raghunandan as Chief Executive Officer.

He has been with the Tata Group for nearly 2 decades and is part of the TAS 2007 batch of managers handpicked for leadership by the Group.

Outgoing CEO, Milind Shahane, superannuated from the Group after a stellar career of over 35 years with the Tata group.

Commenting on the new appointment, KRS Jamwal, Executive Director, Tata Industries Limited, said, “I am pleased to welcome Anish Raghunandan as the CEO of Tata ClassEdge. Anish has worked with me in his previous role of Vice President – Projects at Tata Industries and has a passion and track record of building scalable businesses and turning around companies. Tata ClassEdge is at a point where we can scale our core offerings profitably and Anish has been leading this change as CEO-Designate.”

Anish Raghunandan, CEO, Tata ClassEdge, said, “I would like to thank the Tata Industries Board and Mr. Jamwal for the warm welcome. We are focusing on delivering value to our partners by providing a range of solutions that help impart learning. Our core proposition is to partner with educators and teachers to enable them to improve outcomes for a wider range of learners. I am excited to join my colleagues at Tata ClassEdge, as we kick off a process that sets us in a direction of profitability and growth while continuing to build on the positive aspects of our culture and customer-centricity.”

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Sharon Edmondston elevated as Group Creative Director at M&C Saatchi Sydney

Edmondston joined M&C Saatchi Sydney in 2015 as Creative Director

By exchange4media Staff | Feb 1, 2023 10:53 AM   |   2 min read

Sharon

M&C Saatchi has elevated Sharon Edmondston from the role of Creative Director to Group Creative Director Sydney.

Sharon joined M&C Saatchi Sydney in 2015 as Creative Director.

Sharon is the Co-Chair of M&C’s Employee Led Women’s Network and over many years has worked both within the agency and the industry at large to move women forward in the advertising, communications, and creative sectors.

Before coming to M&C Saatchi, Sharon spent five years at Leo Burnett Sydney. While there she held the position of Creative Director on the Samsung account which saw her collaborate on the Galaxy brand with the global team. She began her career as a graphic designer and retoucher for a photographers collective and her attention to detail in craft is one of her greatest passions.

"Shaz is an outstanding and much-loved leader who truly embodies all that a Group CD is. She has connected different parts of our business for the last few years, leaned into our employee lead networks, she identifies brilliant ideas and develops young talent. This promotion couldn't go to a more deserving creative legend," says Cam Blackley, Chief Creative Officer at M&C Saatchi AUNZ.

Sharon Edmondston said: “There is so much diverse talent across our group, and I’m thrilled to be given the opportunity to connect us all to fulfill our clients’ biggest ambitions. We’re at our best when we create positive change at a cultural level – and it takes a village to achieve that. Bring on 2023.”

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