Rohit Potphode Joins Dentsu as Managing Partner for Sports & Gaming
Rohit Potphode will report to Yosuke Murai, Head of India, dentsu Sports & Entertainment
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Published: Oct 15, 2025 11:25 AM | 2 min read
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- Dentsu has appointed Rohit Potphode as Managing Partner for Sports, Gaming, Esports, and Live Experiences in India to enhance its Sports and Entertainment practice.
- Rohit, with over 20 years of experience in the industry, has previously worked on notable projects like the Indian Premier League and Coke Studio, and has held positions at major organizations including IMG and Disney.
- His role will involve overseeing sports consulting, sponsorship planning, IP development, content creation, and enhancing fan experiences to help brands achieve deeper cultural relevance.
- Dentsu executives emphasized the importance of sports and entertainment in Indian culture and expressed confidence in Rohit's ability to create impactful experiences that resonate with audiences.
Dentsu has appointed Rohit Potphode as Managing Partner – Sports, Gaming, Esports & Live Experiences to strengthen and grow its Sports and Entertainment business in India.
In his new role, Potphode will report to Yosuke Murai, Head of India, Dentsu Sports & Entertainment. He will focus on developing strategies that connect brands with audiences and deliver measurable business results.
Potphode brings over 20 years of experience in the industry. During his career, he has worked on major properties, including the Indian Premier League, Indian Super League, Coke Studio, Lakmé Fashion Week, International Premier Tennis League and Global e-Cricket Premier League. He has also worked with leading organisations such as IMG, Viacom, Disney’s A&E Network, Ten Sports, Nimbus Sport, Star, JestSynthesys and Times Network.
At Dentsu, Potphode will lead initiatives across sports consulting, sponsorship planning, intellectual property development, content creation and fan-focused experiences. His role will involve helping brands go beyond traditional sponsorships and build stronger connections with audiences while delivering meaningful business outcomes.
Harsha Razdan, CEO, South Asia, Dentsu, said sports and entertainment play an important role in bringing people together and shaping culture. He noted that India's enthusiasm for sports, gaming and live events creates significant opportunities for brands. He added that Potphode's experience would help the company turn this passion into engaging experiences that deliver value for clients.
Yosuke Murai said India offers strong opportunities where culture and business come together. He added that Potphode's appointment would help Dentsu build stronger connections across sports, gaming and live experiences. By combining Japan's long-standing industry expertise with India's vibrant culture, the company aims to develop partnerships and experiences that connect with audiences.
Commenting on his appointment, Rohit Potphode said joining Dentsu at this stage presents an exciting opportunity. He noted that India's diverse culture and highly engaged audiences offer considerable scope for innovation across sports, gaming and live entertainment. He added that he looks forward to creating experiences that capture audience interest, encourage action and deliver value for brands by combining Dentsu's global reach with India's unique cultural landscape.
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