Dentsu Appoints Rohit Potphode as Managing Partner for Sports, Gaming & Esports
Rohit Potphode will report to Yosuke Murai, Head of India, dentsu Sports & Entertainment
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Published: Oct 15, 2025 11:25 AM | 2 min read
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- Dentsu has appointed Rohit Potphode as Managing Partner for Sports, Gaming, Esports, and Live Experiences in India to enhance its Sports and Entertainment practice.
- Rohit, with over 20 years of experience in the industry, has previously worked on prominent projects such as the Indian Premier League and Coke Studio, and has held positions at various leading organizations.
- In his new role, he will focus on sports consulting, sponsorship planning, IP development, content creation, and enhancing fan experiences to achieve deeper cultural relevance for brands.
- Dentsu executives emphasized the importance of leveraging India's passionate sports culture to create engaging experiences and partnerships that deliver meaningful results for clients.
Dentsu has appointed Rohit Potphode as Managing Partner – Sports, Gaming, Esports & Live Experiences, to strengthen and expand its Sports and Entertainment practice in India.
Rohit will work under Yosuke Murai, Head of India, Dentsu Sports & Entertainment, and will focus on creating strategies that engage audiences and drive tangible results for brands.
With over 20 years of experience, Rohit has worked on major properties such as the Indian Premier League, Indian Super League, Coke Studio, Lakmé Fashion Week, International Premier Tennis League, and the Global e-Cricket Premier League. His career spans leading organizations including IMG, Viacom, Disney’s A&E Network, Ten Sports, Nimbus Sport, Star, JestSynthesys, and Times Network.
At Dentsu, Rohit will oversee sports consulting, sponsorship planning, IP development, content creation, and fan-first experiences, helping brands move beyond traditional sponsorships to achieve deeper cultural relevance and tangible outcomes.
Harsha Razdan, CEO, South Asia, Dentsu, said, “Sports and entertainment bring people together and influence culture. In India, the passion is unmatched—stadiums erupt, gamers compete fiercely, and fans live every moment. Rohit’s expertise will help transform this energy into experiences that are bigger, bolder, and deliver meaningful results for our clients.”
Yosuke Murai added, “India is a market where culture and business intersect like nowhere else. With Rohit on board, we can harness this energy across sports, gaming, and live experiences. By combining Japan’s decades of expertise with India’s cultural vibrancy, we aim to create partnerships and experiences that truly engage and inspire audiences.”
Rohit Potphode said, “Joining Dentsu at this exciting stage is a great opportunity. India’s diverse culture and passionate audiences offer the perfect space to innovate across sports, gaming, and live entertainment. I look forward to creating experiences that deeply engage, drive action, and deliver real value for brands, blending Dentsu’s global scale with India’s unique cultural landscape.”
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