Bindu Nair to manage distribution marketing for JioStar
Bindu's career at Star TV Network began in 2010 when she joined as Assistant Vice President of Marketing till 2014
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Published: Nov 15, 2024 12:59 PM | 1 min read
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Bindu Nair has been appointed to manage distribution marketing at JioStar, the newly formed Reliance-Disney joint venture.
As a Senior Marketing Professional with over two decades of experience, Bindu brings a wealth of expertise in consumer insights, brand management, disruptive communication, and ROI-driven marketing strategies.
In her new role, she will be responsible for overseeing distribution marketing efforts, contributing to the JV's ambitious growth plans in the media and entertainment sector in the team of Piyush Goyal.
Bindu's career at Star TV Network began in 2010 when she joined as Assistant Vice President of Marketing till 2014.
In 2017 she joined Viacom18 Media as Associate Vice President of Corporate Strategy and Data Sciences.
She rejoined Star in 2019 as Vice President of Marketing and quickly became a key player in the company’s marketing strategies. In November 2021, she was elevated to Senior Vice President of Marketing at Star TV, where she helped drive successful brand campaigns and product launches.
Before her tenure at Star and Viacom18, Bindu worked at Virgin Mobile as General Manager of Brand, Media, and PR from 2007 to 2010. She also held the position of Market Research Manager at Reliance Communications from 2004 to 2007, where she honed her skills in data-driven marketing and strategic planning.
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