BIG FM appoints Ishita Dasgupta as National Head – Digital

Dasgupta has over 17 years’ experience in media and entertainment

e4m by exchange4media Staff
Published: Jul 1, 2022 12:02 PM  | 2 min read

BIG FM has strengthened its national sales team with the appointment of Ishita Dasgupta as the National Head – Digital, and Business Growth (West & South). In her new capacity, Dasgupta will be in charge of advancing BIG FM’s digital and business verticals across the radio network.

Dasgupta has over 17 years of experience in media and entertainment. In her previous role as Vice President – Digital Alliances & Partnerships with QYOU Media India Private Limited, she oversaw market expansion by spearheading its digital sales strategy and developing innovative IP solutions. Prior to that, she has worked with Print & TV media companies including ABP, TV9 and India News.

Sunil Kumaran, COO, BIG FM said, “In all Ishita’s previous roles, her contribution has been integral to the success that the brand has achieved. Given her vast experience in bringing together functions to deliver on the organisational goals, Ishita joins us at an opportune time as BIG FM endeavours to re-write its digital story. I am very happy to welcome Ishita to the team and look forward to exciting times ahead for the brand.”

Speaking about her new role, Dasgupta said, “I am delighted to join the team at BIG FM. With changing trends and shifts in consumption patterns, the relevance of radio continues to remain unmatched. It is a crucial time for BIG FM, as we focus on understanding and building capacity to grab headspace within the emerging niches of the digital world. I am confident that my experience and learnings over the past two decades will hold me in good stead as I lead the team into new arenas and scale revenues to meet our goals.”

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