Andrea Mezzasalma
Andrea Mezzasalma has been appointed Head of TNS' Internet, Television and Radio Audience Measurement sector (iTRAM), responsible for managing the global business. He will relocate from Milan to London. He became the youngest partner in Eurisko, a leading Italian marketing information company, where he played a key role in developing and marketing innovative technologies for audience measurement. He has broad experience across a wide range of research sectors and a strong background in segmentation and data integration. He takes over from Mike Gorton who will be retiring from TNS this year but will remain with the Group as a consultant.
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Published: Aug 26, 2006 10:38 AM | 1 min read
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Andrea Mezzasalma has been appointed Head of TNS' Internet, Television and Radio Audience Measurement sector (iTRAM), responsible for managing the global business. He will relocate from Milan to London. He became the youngest partner in Eurisko, a leading Italian marketing information company, where he played a key role in developing and marketing innovative technologies for audience measurement. He has broad experience across a wide range of research sectors and a strong background in segmentation and data integration. He takes over from Mike Gorton who will be retiring from TNS this year but will remain with the Group as a consultant.
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