Amazon appoints Kelly Day as head of international streaming business

Based in Washington DC, Day will report to Prime Video and Amazon Studios SVP Mike Hopkins

e4m by exchange4media Staff
Updated: Dec 1, 2021 5:39 PM
Kelly day

E-commerce giant Amazon has hired ViacomCBS President, International Streaming Services, Kelly Day to the newly-created role of VP, Prime Video International. Based in Washington DC, she will report to Prime Video and Amazon Studios SVP Mike Hopkins.

In this role, Kelly will manage the international streaming operations outside the US. She will coordinate with regional leaders and country directors to curate local content strategies, covering all of Prime’s business and video offerings in international territories, across SVOD, TVOD and Channels.

Kelly had joined ViacomCBS in 2017 as President, Viacom Digital Studios following which she was elevated as COO, ViacomCBS Networks International in March 2020.

She became President, International Streaming Services in October 2020. As President of Streaming, she lead the international roll-out and growth of Paramount+, a global premium SVOD service launched in 2021. She also oversaw the ongoing international expansion of Pluto TV, the industry leader in Free Ad-Supported Streaming TV (FAST), following successful launches in Europe and Latin America.

Prior to joining ViacomCBS, she spent 20+ years building, launching and growing more digital brands at AOL, The Knot, Discovery Communications, Blip Networks, and Awesomeness.

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