Abhay Chheda named VP - Syndication and Distribution for Atrangii, Ullu & Hari Om OTT

Abhay Chheda has two decades of experience in the media and entertainment industry

by e4m Staff
Published: Jan 28, 2025 11:14 AM | 1 min read

Atrangii, Ullu, and Hari Om OTT have appointed Abhay Chheda as Vice President - Syndication and Distribution.

Abhay has nearly two decades of experience in the media and entertainment industry.

Prior to this, he has held leadership roles at GoQuest Media Ventures, where he led key business verticals for over eight years. He has also been associated with Buddha Pictures, overseeing international syndication and Disney UTV Studios, where he contributed to global marketing campaigns and international theatrical distribution.

He will lead the Business Syndication team, with his role encompassing syndication and distribution of content across the platforms.

Vibhu Agarwal, Founder & CEO of Hari Om, Atrangii, and Ullu, shared, “Abhay Chheda’s appointment marks a significant step in our journey to explore content syndication across various languages and genres, along with the distribution of our content. His experience, creativity, and leadership will play a pivotal role in driving our vision for all three varied platforms forward.”

On taking up his new role, Abhay Chheda shared, "I am genuinely excited to join Vibhu Agarwal Group’s OTT platforms and collaborate with a team that is deeply committed to revolutionizing content on Indian OTT. With my expertise in international content syndication and distribution, I look forward to taking the platforms to newer heights and audiences worldwide.”