World Champion Carolina Marin Launches Indian OOH Marketplace Mobile APP

Marin launched Mera Hoardings multi-vendor mobile app, where outdoor companies and agencies can set up their own ooh marketplace to sell vacant billboards online

e4m by exchange4media Staff
Updated: Jan 10, 2018 12:00 AM

Mera Hoardings, the Outdoor Advertising online booking company, launched one of the world’s first Billboard booking mobile Apps compatible with Android and IOS mobile devices at an international level. World badminton champion Carolina Marin inaugurated Multi-Vendor mobile app at Hyderabad, India.

Mera is also the official Outdoor Media Partner of Sports Championships ranging from Local Cricket leagues to BCCII International Cricket and the official outdoor partner for BCCI, IPL, Premier Badminton League.

Mera Hoardings’ recent press conference on January 4 at Hotel Trident, Hyderabad was graced by Spanish player Carolina Marin and other members of Hyderabad Hunters team. The affair was meant to celebrate the addition of the ‘multivendor’ feature to the already existent Billboard Marketplace app. “With The Launch We Plan to Go Overall India, Anyone from Any State Can Book a Billboard Anywhere in India, Taking a step further, has clubbed the all Billboards with ‘Hello oOH’ to gauge the traffic movement. The campaign monitoring technology ‘Hello oOH’ gives real-time videos of the advertising site which helps to gauge the impression counts in Mobile APP, Its new trend to out of home (OOH) advertising industry,” said Saikrishna Gajavelly , Founder & Chairman, Mera Hoardings.

Asserting the importance of the feature in the yet-to-be organized Outdoor industry, it‘s a new trend to Out of home advertising sector. The online outdoor advertising booking platform, Mera boasts of maintaining a presence in more than 20 states with 5000 vendors updating their media daily on the digital portal. The rolled out ‘multivendor’ feature will allow the media owners and advertising agencies to upload all the relevant information about the vacant site on the Billboard Marketplace app with a simple sign up. The multivendor feature directly connects the buyers and sellers bypassing the routes of middlemen, brokers and agents. Even serves as a platform in the whole process ending up digitizing the business. Being an e-platform, Mera has taken a step to bring transparency to the course. The app is available across android and iOS platforms.

“Mera Hoardings is a great concept - it allowed us to hand-select Outdoor advertising space at a very reasonable price in exactly the locations we wanted. All the best for lunching multi vendor mobile app wishing great success in Out of Home industry,” said Carolina Marin.

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