Vantage Advertising selects Edge1 OOH Platform

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business

e4m by exchange4media Staff
Updated: Feb 20, 2018 8:54 AM

Edge1 OOH Platform ("Edge1"), an out-of-home ad tech company, has announced that Vantage Advertising, one of India's largest out-of-home advertising companies, has selected Edge1's software to automate all media workflows including all media workflows, sales, operations, finance and landlord. Having branches in Coimbatore, Madurai, Trichy, Cochin, Bangalore, Hyderabad and Mumbai, Vantage's network of more than 500 advertising touch-points, are managed by Edge1 Platform. 
Vantage will be using Edge1's enterprise resource planning platform to check status on each site, create proposals, generate Proof of Delivery, invoice campaigns, and automatically calculate and distribute any shared revenue lease payments accompanied by analytical reports and dashboards. 
This consolidation is a core component of Vantage's business transformation project which will deliver market leading innovation to Indian advertising community and revolutionize how out-of-home is planned and traded.
Edge1 OOH Software, Project Director, Upinder Singh said. "We're honoured to be working with an outdoor specialist like Vantage Advertising from the last two years to help them elevate their media asset offering with technology. US Technosoft is looking forward to a life-time relationship with them."

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