Orienta installs Infinite, a life-size advertising LED display inside Mumbai mall

The agency claims it is the biggest advertising digital display ever installed inside any mall in India yet

e4m by exchange4media Staff
Published: Aug 31, 2020 7:12 PM  | 2 min read

Orienta cine advertising has installed the largest advertising LED screen inside the main atrium of Infiniti mall, malad (w), Mumbai. Alike its name INFINITE, this LED screen is one of its kind the biggest advertising, digital display ever installed inside any mall in India yet. This giant media give an equivalent impact and exposure like of a cinema theater big screen.
This life size screen is 39.4FT (W) X 16.4FT (H) in size along with an exceptional mega resolution of 4224PX (W) X 1760PX (H) , which brings out the clarity like of real life.
Spread across 12, 00,000 sq.ft of area and with in-house 200 plus brand stores, Infiniti mall malad, Mumbai is the perfect mall to inhabit this giant, INFINITE LED screen.

Ketan B Lakhani, Director, Orienta Cine Advertising, said, “Larger than life visibility, bigger impact and king size grand location is what every brand looks for in any brand campaign. The idea behind installing this giant LED screen named “INFINTE” was to create a landmark in terms of mall advertising. We have been in mall advertising business for many decades, and our entire effort is to provide more and more innovative advertising solutions to brands.
With INFINITE screen, we thrive to make and sell concepts to the brands rather than running only commercials. Infiniti mall, malad atrium is one the biggest mall atrium in Mumbai, which provides ample opportunities for brand promotional activities. With INFINTE LED screen standing tall like a king in the mall atrium, I am pretty sure this wonderful collaboration would definitely provide a double bonus to brands. “

Mukesh Kumar, CEO, Infiniti Malls, said, “We are excited to announce the installation of a biggest Video Wall by Orienta Cine Advertising at Infiniti Mall, Malad. This is a great addition to the Mall where not only the brands can advertise their products to the mall patrons, but visitors can also see fascinating performances and programs with greater clarity on this Video wall. “

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