Transformational change is the only constant: Sujit Banerjee, Ecosys OOH

At the previous edition of NEONS Awards & Conference, Banerjee, the Director & CEO, Ecosys OOH, spoke about the power of value proposition in the Out Of Home industry

e4m by exchange4media Staff
Updated: Feb 13, 2020 2:52 PM
Sujit Banerjee

Last year, exchange4media celebrated the ninth edition of NEONS Awards & Conference for Outdoor advertising and digital signage.  Sujit Banerjee, Director & CEO- Ecosys OOH, graced the occasion by speaking on ‘Value proposition as an instrument of transformation.’ 

The NEONS OOH Conference and Awards was established in 2011 to reward excellence in outdoor media. The awards recognise exceptional work done in OOH advertising and digital signage between January 2017 and December 2017.

Banerjee, who has been associated with Ecosys since 2015, was earlier the Vice President of Posterscope Group. He started off his session by talking about value proposition and values.  Setting the tone for the talk, he said: “Transformational change is the only constant," citing examples of Steve Jobs and brand Patanjali.

He further spoke about values. “Values is the mulya; value always has to be wrapped by fundamental, strong, rudimental values. Out-of-home is transactional in nature.”

Banerjee also headed the India operations for Capital World Media Services Pvt Ltd. Ecosys OOH, which specialises in dynamic tech solutions and next-generation planning with tools like Systemapit, Amblify, and Tracker.

“We created Ecosys in 2015 as a small standalone agency. We were bound together by a common vision and wanted to do differential work. We wanted to be the only agency that gives ROI in terms of measurability. Having done so, in a span of 30 months, we were the fastest-growing startup. We won many awards and picked up the "Agency of the Month" in many fora. And in 2018, we joined hands with my boss Kanupriya. We created the story, and the story lies in the value. There was an amalgamation of common thoughts and value systems. We are giving other agencies a run for their money.”

“We followed the theory of one of the economists who shared the example of Mumbai local. It’s crowded for ten, but there is always room for one. Perhaps, we wanted to be the one and we somehow survived. In the course of the journey, the mantra that we followed was challenging the status quo. We wanted to change the attitude of people and we did. By doing so, we created value for ourselves and the acquisition happened,” said Banerjee.

Giving another example, Banerjee went on, “In 2014 elections, the then opposition party came with a political maxim called 'Greatest good of greatest number' or ‘Sabka sath sabka vikaas. It was a great offering, and look at the magnitude of that very thought. As a result, we all went behind it like it were the Pied Piper of Hamelin. The power of creating value proposition is immense.”

NEONS is coming back on March 12-13, 2020, in Taj Santacruz, Mumbai. The industry experts will talk about topics like Creativity in OOH: A Landscape of Possibilities, OOH Advertising – Moving Beyond Awareness, Innovation on Display, The Great Outdoors: How OOH is Embracing Disruptive Technology, OOH ROI and Optimization in the Media Mix, Need for a National Policy on Outdoor Advertising, Need for Making the OOH Value Chain More Robust, VOOH: Making it Work, Why Generation Z Loves OOH, OOH and Eco-friendly Advertising: Raising the Standards for Sustainability to name a few.

The conference will be followed by an award ceremony where OOH industry leaders will be felicitated.

Watch this space for more updates on NEONS Awards 2020:

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