NEONS OOH Conference: PwC's Rajib Basu to shed light on how digital is changing OOH

Basu, Partner & Leader, Entertainment & Media, PwC India, will speak on the topic ‘India on Traditional to Digital to Mobile: What next in Outdoor Advertising?’

e4m by exchange4media Staff
Updated: Feb 28, 2020 8:46 AM
Rajib Basu

There is no denying that India has become one of the world’s fastest-growing OOH advertising markets. Billboards are the mainstay of India's OOH advertising market. India is transitioning faster than many other mature markets in terms of Digital OOH (DOOH). Due to the increase in infrastructure and construction activities in the country, more platforms are available for OOH advertising. But what’s next for OOH in India?

PwC has been helping local players in identifying and inducting global strategic investors. Also, they help in formulating a compliance framework to address challenges faced in adhering to complex regulations. At the tenth edition of the NEONS OOH Awards and Conference Rajib Basu, Partner and Leader, Entertainment & Media, PwC India will throw some light on the topic ‘India on Traditional to Digital to Mobile: What next in Outdoor Advertising?’

Basu will cover how digital is changing the out-of-home scenario and how the use of the latest technology and facial recognition has helped the medium. He will also talk about programmatic in the digital age and the trends outside India that advertisers should watch out for.

“PWC had done an international survey to see how programmatic digital OOH is moving, we will enlighten the audience with the presentation. We will also touch the topics about audience measurement and how much dynamic digital OOH can be and what would be the benefits to the advertisers,” Basu shared.

The tenth edition of the NEONS OOH Awards and Conference are set to provide a platform for all OOH stakeholders to deliberate upon the new growth avenues and collaborate to make the industry bigger and reach the growth goals.

The conference will be held on March 12-13, 2020, at Taj Santacruz, Mumbai will be followed by an award ceremony where felicitating leaders in the OOH industry.

Watch this space for more updates on NEONS Awards 2020: https://e4mevents.com/ooh-awards-2020/

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