Loop Mobile undertakes 360° advertising - literally

The brand has put up an OOH display on a 360-degree round LED at Mumbai CST. The campaign is rolled out for 3 months

e4m by Priyanka Nair
Updated: Nov 7, 2012 7:51 PM
Loop Mobile undertakes 360° advertising - literally

In an attempt to tap non-traditional outdoor media format, Loop Mobile has used a 360-degree round LED at Mumbai CST in its latest campaign. The medium is promoting Xtraa++ prepaid plan and network film.

The media format has been installed by Aurave Media, a new-age media company.

Elaborating on the advantages of the medium, Mehul Patel, Managing Partner, Aurave Media said, “These units run on one of the most sophisticated technologies in this field. It has features to allow advertisers many unique innovations such as the screens to be split in various parts and allow simultaneous different content played in different parts of the screen.  We plan to bring in innovations over time to enable viewers and advertisers to experience a world-class medium.”

Loop Mobile is the first advertiser to be associated with the agency’s Mumbai CST media. Commenting on the campaign execution, Surya Mahadevan, Chief Operating Office, Loop Mobile said, “Our main focus was to create a wow factor using a new outdoor platform. Also, the location of this media spot was ideal. There are over 35 lakh footfalls that CST station gets every day, which is impressive and will be effective in the long run.”

The campaign is rolled out for three months.

On asking if this was a cost effective medium for Loop, Mahadevan said, “Cost is not a determinant of any media; on the other hand, impact and reach are key parameters. This media requires constant monitoring. At the same time, it is dynamic and all kinds of messages can be updated, incorporated within shortest possible time. Thus, it becomes synonymous with anything new that is required to be communicated to a large audience.”

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