Laqshya Media ventures into experiential mktg with Laqshya Connect

With Laqshya Connect, the Group has now expanded services to activation requirements. Going forward, there are plans to add creative vertical as well

e4m by exchange4media Staff
Updated: Oct 24, 2013 8:51 AM
Laqshya Media ventures into experiential mktg with Laqshya Connect

The Laqshya Media Group has expanded its offerings with the launch of its experiential marketing wing – Laqshya Connect. The activation team will complement the OOH advertising campaigns for Laqshya Media Group’s various clients. This division will offer the complete range of experiential marketing services, including strategic entertainment and events consulting, promotions, retail branding, diligent content planning and scripting, event production, response tracking and reporting, and so on.

Commenting on the launch of the new Laqshya Connect division, Alok Jalan, Managing Director, The Laqshya Media Group said, “Since experiential marketing often works best in tandem with OOH advertising campaigns, we chose to launch this Laqshya Connect division to enhance our offerings. We are proud to have a team with expertise in events, entertainment, advertising and activation.”

The Group currently offers strategic OOH advertising campaigns through the Laqshya Solutions Division and a wide spectrum of media assets pan-India through the Laqshya Assets Division. With the addition of Laqshya Connect, the Group has now expanded the services to activation requirements as well. Going forward the Group plans to add Advertising and Creative verticals to its various services.

The Laqshya Connect team will work to create experiences that activate brands, business and consumers through engagement and interaction.

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