Krrish Group creates high OOH visibility in Delhi

The real estate firm has rolled out a month-long campaign. The aim is to create buzz around its rebranding exercise

e4m by exchange4media Staff
Published: Aug 31, 2012 8:10 PM  | 2 min read
Krrish Group creates high OOH visibility in Delhi

Krrish Group, a real estate firm, has rolled out a month-long outdoor campaign in Delhi. The aim is to create buzz around its rebranding exercise.

The campaign highlights the new logo and luxury projects ‘Mon de Provence’ and ‘The Eiffle’ of the real estate brand in Delhi.

Commenting on the initiative, Aishwarya Soni, Director, Krrish Group said, “We have ongoing dual campaigns, one for revealing Krrish group’s new logo identity and second, launching the new ultra luxurious apartments and penthouses. The successfully executed OOH campaign has created the right visual communication for our target audience.”

Based on the demographic of the existing clientele, the OOH campaign starred the new logo at select places in Delhi such as Ashram Flyover, Bhairon Marg, Chanakya Puri, Cyber Green Gurgaon, Defence Colony, Munirka Flyover, Nelson Mandela Marg, Okhla Flyover, South Ex Flyover and Sultanpur. The types of billboards used were large format billboard, backlit walls and mupi.

Elaborating on the campaign execution, Rajneesh Bahl, Business Head – Outdoor, Percept-Out of Home said, “The teaser campaign has given a spotlight focus among a clutter of other real estate brands in Delhi / NCR. As part of the strategy, the billboards at main arterial routes / junctions created a visual appeal to the target audience A+ and A. As a result of the OOH activity, there have been customer queries for the two newly launched luxury projects Mon de Provence and The Eiffle.”

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