Billboard of the week: Mathrubhumi News’ launch

The campaign stayed with me because of its vast visibility & simple creatives, says Anil Cheriyedath of Maxus and Motivator

e4m by Priyanka Nair
Updated: Jan 31, 2013 7:59 PM
Billboard of the week: Mathrubhumi News’ launch

When it comes to self promotions, media and entertainment brands create maximum visibility in the outdoor landscape. As this sector exists in a cluttered environment, it becomes challenging for brands to create effective impressions and not get lost in the crowd.

This week, Anil Cheriyedath, Business Head, Maxus and Motivator, Kerala picks Mathrubhumi News’ launch campaign, currently running in Kerala, as the billboard of the week.

Mathrubhumi Group, which is one of the oldest regional print media houses in the country, is finally ready to mark its foray into the Indian television business with Mathrubhumi News that was launched on January 23, 2013.

Here is why Cheriyedath found the campaign impressive...

The billboard that caught my attention this week is...
Mathrubhumi News’s launch campaign

I spotted it...
At various locations of Ernakulam District, Kerala

It stayed with me because...
The channel went out and loud displaying various aspect of the brand’s proposition. It strategically used small outdoor formats. The campaign is present across the state covering even the smaller towns and districts. The reason why I could recall the campaign is because of the vast visibility and simple creatives.

According to me, key elements of a good outdoor campaign are...
Minimum text and maximum visual communication

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