Onam FCT drop on Kerala channels highlights challenges for TV b'casters?blur=25

Kerala’s biggest festival period is witnessing subdued spends as FCT falls by 13%. Experts feel that ad spends this year will fall short of the Rs 500 cr-Rs 600 cr spends seen last year

Deepa Balasubramanian Sep 19, 2013 9:10 AM

Brands take the freebies route to woo customers this Onam?blur=25

Given the tough economic situation in the country, brands have rolled out a slew of freebies & offers in a bid to boost sales

Priyanka Nair Sep 16, 2013 7:49 AM

Regional avatars go a long way for Hindi GEC format shows?blur=25

Networks are extending the popularity of properties such as 'KBC' & 'Jhalak Dikhhla Jaa' to regional markets to increase their share of the pie, say experts

Synjini Nandi Apr 8, 2013 10:22 PM

Billboard of the week: Mathrubhumi News’ launch?blur=25

The campaign stayed with me because of its vast visibility & simple creatives, says Anil Cheriyedath of Maxus and Motivator

Priyanka Nair Jan 31, 2013 7:59 PM

My Favourite TV character: Pankhuri - ‘Pyaar ka dard…’?blur=25

Anil Cheriyedath, Biz Director, Maxus says his favourite TV character’s grounded portrayal lends a touch of reality to the Star Plus show

Synjini Nandi Dec 19, 2012 8:00 PM

Airport advtg offers new avenue for OOH players?blur=25

With airport retail biz in India topping $1 bn in revenues during 2011, OOH players are bullish on airport advtg. e4m finds out how the industry is tapping the medium

Priyanka Nair Feb 22, 2012 8:35 AM

TOI & The Hindu hot up God's Own Country?blur=25

Making its Kerala debut today, The Times of India hopes to encash on the gap between the numbers of English-speaking audiences and English dailies readership

Sai Prasanna Feb 1, 2012 1:45 PM