Zee Kannada leads in Kannada GEC category
Continuing to hold the leadership position in the Urban market for the last 12 weeks, Zee Kannada has now earned the distinction of being the leader for the first time in the last 13 years
Published - Jan 10, 2019 6:23 PM Updated: Jan 10, 2019 6:23 PM
As per the BARC weekly data (Urban + Rural) for the first week of the year 2019, Zee Kannada has claimed the top position in the Kannada market with a total of 415 million impressions; 171 million impressions in the urban market, 244 million impressions in the rural market, with robust growth across its prime-time fiction shows. Continuing to hold the leadership position in the Urban market for the last 12 weeks, Zee Kannada has now earned the distinction of being the leader for the first time in the last 13 years.
Taking to the challenge of reaching the market leader position, Zee Kannada has secured 260 million impressions in its prime-time band, with its top shows including ‘Yaare Nee Mohini’, ‘Paaru’, and ‘Brahmangantu’. The channel has also secured leadership position across its prime-time slots in the Non-Fiction shows such a SRGMP15 & Drama Juniors 3.
Commenting on the ratings, Raghavendra Hunsur, Business Head of Zee Kannada said, “I am glad to congratulate the Zee Kutumba on kick-starting the year with a well-deserved celebration on achieving our goal of securing top honours in the Kannada GEC spacel. With the channel’s recently refreshed brand image, Zee Kannada has grown by leaps and bounds on the back of curating interesting concepts, storylines, and our success stands testimony to our steadily strengthening relationship with our viewers. We are extremely thrilled to be the number one Kannada general entertainment channel for the first time in the last 13 years and humbled by the overwhelming support of our partners and ardent viewers.”
Source: BARC India
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