TDSAT asks TRAI not to implement 10+2 ad cap till Nov 11

The order comes after the hearing on Aug 30, where TDSAT asked TRAI not to take any coercive action against any broadcaster till the next hearing of the case

e4m by Abid Hasan
Updated: Sep 2, 2013 7:58 AM
TDSAT asks TRAI not to implement 10+2 ad cap till Nov 11

The Telecom Dispute Settlement and Appellate Tribunal (TDSAT) has directed the Telecom Regulatory Authority of India (TRAI) not to make the 10+2 ad cap compulsory till the next hearing on November 11, 2013.

In an earlier order passed by TDSAT on August 30, the Tribunal had asked TRAI not to take any “coercive action” against news channels for not implementing the agreed ad restrictions (Respite for news broadcasters, TDSAT tells TRAI not to take action).

Talking to exchange4media, Saket Singh, the counsel for TRAI, confirmed, “Yes, the Tribunal has restricted TRAI from further implementing this ad cap and we are following it.”

TDSAT’s order on August 30 came a day after news broadcasters met the Tribunal and sought the halt to implementation of the ad restrictions. The broadcasters raised questions on TRAI’s jurisdiction in ordering the ad cap.

TDSAT in its interim order also stated that News Broadcasters Association (NBA) did not have to maintain weekly records of implementing the ad restrictions and submit them to TRAI. The reports only need to be submitted to TDSAT.

It may be recalled that NBA has been urging the authorities to reconsider the ad restrictions directive. Earlier this month, NBA had issued a statement urging the Ministry of Information & Broadcasting (MIB) and TRAI to issue a notification to keep the implementation of the 10+2 ad cap in abeyance. The NBA maintained that news channels will incur revenue losses exceeding Rs 500 crore if the ad cap is implemented at this stage.

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