TAM brings on board President’s Medal awardee to safeguard ops

The market research service provider has fortified its TV panel home security process by setting up a dedicated vigilance desk headed by a former cop

e4m by exchange4media Staff
Updated: May 15, 2013 6:56 PM
TAM brings on board President’s Medal awardee to safeguard ops

In a bid to further fortify its TV panel home security process, TAM Media Research has set up a dedicated desk for vigilance, investigation and crime detection. This desk will be chaired by Ravi Ratanjankar as Head, Vigilance & Corporate Risk Mitigation. Ratanjankar is a President’s Medal awardee and a crime investigation veteran with over22 years’ experience in this field. His special role in TAM will help fortify the organisation against any potential vested interest parties trying to break into the TAM system.

This move, probably the first of its kind, is a proactive initiative undertaken by any market research service provider to safeguard its operations.

Commenting on this initiative, LV Krishnan, CEO, TAM Media Research said, “Our core service of Television Audience Measurement (TAM) has played a silent, yet,  central role in helping the Indian broadcast and advertising industry reach the size and stature we know of today. This has only happened because of our regular proactive measures, one of them being constant expansion and enhancement of our TV audience panel home. Today, our TV audience measurement panel covers over 225 towns and cities across urban and semi-rural markets covering all the key states of India.”

“The key here is, and which a very few realise, that the complexity of such huge on-ground operations do run a risk of potential external threats. In our focus towards quality and the need to protect the services from any types of external threats, TAM is taking further necessary steps that will ensure a deeper safeguard to the services via stronger walls of security and vigilance in the coming months and years. Ravi’s appointment towards this is not the end, but one of the many more initiatives that industry will see,” Krishnan added.

Ratanjankar comes with an experience of over 22 years as Assistant Commissioner in Maharashtra Police, where he was leading teams in special investigations, traversing various types of investigative projects. Prior to joining TAM, he was with HDFC Bank, handling pan-India vigilance functions and helping in the implementation of fraud management systems. He has had stints with the CBI, Mumbai Crime Branch, various police stations in Mumbai, combat experience in Naxalite districts and so on. 

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