Star India likely to earn Rs 200-250 crore from PKL 6

Apart from Vivo, Star has roped in Thumps Up as ‘powered by’, Bajaj Electricals, Honda & Tata Motors deshketruck as ‘associate’ sponsors and RR Kables as ‘broadcast’ sponsors.

Sonam Saini 04-October-2018

It may not be as popular as an IPL or a Cricket World Cup, but Pro Kabaddi League (PKL) is definitely one of the most popular non-cricketing events in India today. The sixth season of the league will kick off on October 7 and official broadcaster Star India is all set for the extravaganza with some big brands on board.

According to an estimate by media planners, Star is likely to generate Rs 200-250 crore in advertising revenue from TV and digital. The broadcaster last year signed a five-year title sponsorship deal with Vivo for Rs 300 crore (Rs 60 crore a year). Apart from Vivo, the channel has roped in Thumps Up as ‘powered by’ sponsors and Bajaj Electricals, Honda & Tata Motors deshketruck as ‘associate’ sponsors and RR Kables as ‘broadcast’ sponsors.

Talking about Tata Motors' association with the league, UT Ramprasad, Head-Marketing & Brand Communication- Tata Motors Commercial Vehicle Business Unit, said, "The successful experience  of the earlier seasons has encouraged Tata Trucks to come on board with  PKL as a central sponsor (in addition to our association with UP Yodha team), thus allowing a deeper and more integrated association with the sport. This association is allowing us to showcase our entire range, thus garnering greater ROI on the investment made. Among our portfolio, we are liaising for Tata Yodha as a brand that stands for kabaddi." 

Tata Motors has been associated with PKL for three years now. The partnership began with an association with U-Mumba in Season 4 and then UP Yodha began in Season 5. 

According to RR Kabel, kabaddi is one of India’s best loved sports and its fan following includes many of their priority markets and user segments.

“RR Kabel is delighted to be associated with Pro Kabaddi League for the second year in a row. The excitement of the sport and the passion and dedication of the players is a great parallel to the spirit of RR Kabel,” said Shishir Sharma, Head of Marketing, RR Kabel.

“We built our sponsorship into an integrated online/offline marketing plan that enhances the relationship between our brand, our customers, and kabaddi. This includes social media contests, digital activations, and user-generated content. Last year, we saw a direct connection between our sponsorship association and our digital engagement and we look forward to the next phase of marketing innovation,” Sharma added

Though Star has not given out any official figures yet, sources in the industry claim that the channel quoted Rs 8-12 crore for ‘associate’ and Rs 5-6 crore for ‘other’ sponsorships.

According to media planners, around 70-80 per cent inventory has been sold already and the rest has been kept on hold for sale later at higher rates. For the sixth season, the ad rate for a 10-second slot during matches is estimated to be around Rs 1.5- 2 lakh. “They have sold all sponsorships, from ‘associate’ to ‘co-partners’. They could be clocking anything between Rs 200 and Rs 250 crore,” said a media planner.

Another senior media planner says that PKL is a good property and Star does a good job selling it. “There are a lot of sports inventory in the market right now. But PKL is a good property and Star does a good job at selling it. I will be surprised if they don’t increase their sales by 20-25 per cent this year,” said the planner. “Rs 200-250 is a fair figure to go. If the market responds well to Star’s proposal, it can be close to Rs 300 crore,” he added.

According to GroupM’s ‘Sporting Nation in the Making’ report 2018, going by television ratings, PKL is the second-most popular league in India after IPL. The gap between the TV ratings of PKL and IPL is narrowing (in 2017, PKL delivered 1.5 TVR with 312 million reaches and IPL delivered 2.7 TVR with 411 million) and PKL has emerged as a popular sport property.

Validating the report, another media planner said that in terms of reach, ratings and cost efficiency, “PKL is nothing less than IPL.”

“Brands are leveraging on this property. In today’s scenario, PKL is the only non-cricketing property in India encashed by advertisers. In terms of reach, ratings and cost efficiency, it's nothing less than IPL. For brands that want to target male audience but do not have the kind of budget to be associated with IPL, PKL is the best entry point,” the planner explained.

During the fifth season, the tournament expanded, both in terms of number of teams and duration. Four new franchises-- Gujarat Fortunegiants, Tamil Thalaivas, UP Yoddha and Haryana Steelers--were added, taking the total to 12.

According to Vidhu Sagar, National Director - PointNine Lintas at MullenLowe Lintas Group, PKL is "doing great" and is "shaping up quite well".

“PKL is a great property. It's a property which is doing extremely well. Star India is of course banking on it for the avenues. Since it's the sixth season, the league has caught the momentum now and they will be consolidating from here. They have everything to look forward to. If PKL continues to go this way, I won’t be surprised if they soon cover the gap between them and IPL. It's shaping up quite well. Of course, IPL is the way ahead in terms of revenues, rates, appeal and traction, but kabaddi is an Indian sport and so has given rise to this interesting phenomenon. This is a league which is now ready to give reward to the broadcaster.” 

Indranil Das Blah, Founding Partner at Kwan Entertainment and Marketing Solutions, believes that the sixth season of PKL should be successful. “PKL has done well for itself every season since its inception. I think it should be a successful season,” he said.

Beginning October 7, the league will travel across 13 host cities and culminate in Mumbai. The 12 teams have been divided into 2 zones of 6 teams each. Each of them will be playing 15 intra-zone and 7 inter-zone matches prior to the playoffs. The playoff stage will comprise three action-packed qualifiers and two eliminators scheduled to take place in Kochi and Mumbai.

exchange4media reached out to Star for an official response on the story, but is yet to get a reply.

Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.

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Zee Hindustan re-launched as anchor-less channel

Zee Hindustan is a 24-hour Hindi TV news channel and a part of Zee Media Corporation Limited. It was launched in May 2017 with the motto 'States Make The Nation'

exchange4media Staff 53 minutes ago


The Zee Media Corporation, part of the Essel Group, on Friday took a path-breaking step in television journalism by formally making its Hindi news channel Zee Hindustan anchor-less.


"The anchors who appear on news channels often appear to give colour to a particular story. The viewers who really want to follow, or just know about the news are left with no choice but to watch that anchor. We at Zee sensed this urgency and decided to come up with an alternative which will just give news, without any views. And this is how Zee Hindustan was born," said Rajya Sabha MP and Chairman, ZEE & Essel Group, Dr. Subhash Chandra.

“Camera never lies, and with this new channel, the story will speak for itself and the viewers will get the correct news stories,” Dr Chandra added. "Since the inception of television news in the country, nobody has thought about giving the viewers a channel which can serve this basic purpose. Zee Hindustan fills that void," he said further.

Ashok Venkatramani, MD, ZMCL, said, “The country is heading towards the biggest election battle. In a forced opinionated environment, Zee Hindustan will definitely break the clutter and create a niche for itself amongst viewers. The news in purest form and variety of content will put the channel apart from others”.   

Purushottam Vaishnav, Editor-in-Chief of the channel, said, "It has been a strenuous two-month-long journey for all of us and my team did a commendable job in launching this channel in such a brief time. Zee Hindustan will give you news, without any views."

Zee Hindustan is a 24-hour Hindi TV news channel and a part of Zee Media Corporation Limited. It was launched in May, 2017, with the motto 'States Make The Nation'.

The channel was launched on a day that is of utmost significance for the entire Essel Group. "This was the day 91 years back when my great grandfather founded the firm, which is today's Essel," Dr Chandra had tweeted on the channel's launch.

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BARC Week 49: Zee Anmol retains top spot in overall market

Star Plus continues to lead urban market; Zee Anmol too retains leadership position in rural

exchange4media Staff 1 day ago


Zee Anmol was yet again the leader in the overall market with 847 million impressions, followed by Star Plus on the second slot with 745 million impressions and Star Bharat on the third with 740 million impressions, according to Broadcast Audience Research Council (BARC) India Week 49 data.

In the programme category, Zee Anmol’s Kumkum Bhagya bagged the first slot with 13.9 million impressions, followed by Zee TV’s Kundali Bhagya and Colors’ Naagin3 on number two and three with 13.1 and 12.5 million impressions, respectively. Star Bharat’s Radhakrishn stood at number four with 12.4 million impressions and Zee TV’s Kumkum Bhagya on the fifth with 12.1 million impressions.

Hindi GEC Urban

Star Plus retained its leadership position this week as well with 507 million impressions. It was followed by Zee TV on the second slot with 444 million impressions and Sony Entertainment Television on the third slot with 380 million impressions. Colors and Star Bharat stood at number four and five with 373 million impressions and 370 million impressions, respectively.

Zee TV’s Kundali Bhagya bagged the first position in the programme list with 8.2 million impressions followed by Colors’ Naagin3 on second spot with 8.0 million impressions and Star Plus’ Kulfi Kumar Bajewala on number three with 7.5 million impressions. Zee TV’s Kumkum Bhagya and Star Bharat’s Radhakrishn were on fourth and fifth spots with 7.4 and 6.6 million impressions, respectively.

Hindi GEC Rural

Zee Anmol too continued to lead the rural market with 688 million impressions, followed by Star Utsav on the second spot with 434 million impressions and Sony Pal on the third with 380 million impressions. Star Bharat and Dangal TV stood on the fourth and fifth positions with 370 million and 355 million impressions, respectively.

Zee Anmol’s Kumkum Bhagya continued to lead the list of top five programmes with 11.6 million impressions, followed by Mahek on the same channel with 8.3 million impressions on second slot and Dangal TV’s Ramayan on three with 7.2 million impressions. Zee Anmol’s Ek Main Aur Ek Tu and Sony Pal’s Taarak Mehta Ka Ooltah Chashma bagged fourth and fifth spots with 7.2 million and 6.6 million impressions, respectively.

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‘Your pack. Your choice’: Broadcasters start educating consumers about new tariff policy

Several networks are running a TVC that informs consumers about new packages and pricing under the soon-to-be implemented TRAI tariff order

exchange4media Staff 1 day ago


“Your pack. Your choice. Your entertainment,” says a TVC being run by major broadcast networks, informing consumers about new packages and pricing under the soon-to-be implemented TRAI tariff order. The campaign suggests viewers to contact their cable operators for details.

With just days to go before the tariff order comes into force on January 1, broadcasters have started informing consumers about the new pricing policy. As per the order, the consumers can select and pay for the channels they want to watch.

The TVC, which mentions “brought to you in public interest by IBF, Star Network, ZEEL, Sony Pictures Network India and Viacom 18,” also tells consumers that “now, your decision will be the final decision. As per the new government regulation, enjoy the freedom to choose your favourite channel packs and pay accordingly.”

And not just the TVC, some channels have also started showing their price on the distribution platforms.

While broadcasters have started informing consumers about the order, as reported by exchange4media earlier, there still a lot of uncertainty surrounding the implementation of the tariff order.

Sources in the industry say that with petitions against the order still pending in court, DTH/ cable operators are hopeful of a stay order. There is a possibility that the implementation of the order could be pushed further ahead.

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Telangana election results: When channels and meme pages got creative

Most of the images were inspired by films such as Baahubali and 2.0 and actor Rajinikanth

Neethu Mohan 1 day ago


The Telangana Assembly election results were declared on December 11 and K Chandrasekhar Rao led TRS to a thumping victory.

Channels, both regional and national, covered the results extensively. The regional channels started live telecast from 6 am and live updates, panel discussions and in-depth analysis continued during the day. While the sentiments ran high on the ground, in the studios, some channels got highly creative, taking reportage to a different level.

The Rajinikanth starrer 2.0 is raking millions in the box office and the influence of the movie was clearly seen on the counting day. HMTV, a 24- hour Telugu channel presented KCR as ‘Chiiti- the robot’ (a heroic character from the movie 2.0) in a graphic shown during their news updates.


The channel had GIFs of winning candidates jumping with joy while the election results were being declared. HMTV also portrayed caricatures of the candidates who lost, with tears rolling down their faces and Telugu film song ‘Nee Gudu Chedirindi’ playing in the background.

Another major Telugu player Sakshi TV also went creative with caricatures and cartoons. Sakshi presented a cartoon video where TDP President Chandrababu Naidu was seen riding a cycle (TDP’s party symbol) with Congress leaders Uttam Kumar Reddy and Ponnala Lakshmaiah.

Another video portrayed Chandrababu Naidu sitting on a tree along with the same leaders, and in a while, falling. The video takes a snide pull on TDS and Congress alliance named Prajakutami.

Meanwhile, meme pages too celebrated the election results by posting hilarious images. The memes were highly influenced by movies like Baahubali, 2.0, and Rajinikanth.

Apart from Telangana results, the memes were focused on Mizoram, Madhya Pradesh, Chhattisgarh, Rajasthan state elections results as well.

Let’s take a look at few of them:




Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

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Thanthi TV Editor-in-Chief Rangaraj Pandey steps down

Rangaraj Pandey said he wanted a break from his daily routine and also give opportunity to next generation of journalists.

exchange4media Staff 2 days ago


Rangaraj Pandey, who was the Editor-in-Chief of Thanthi TV, has quit from his post, with effect from Monday. Pandey announced his decision to step down in an emotional video, where he thanked the viewers and said that he wanted a break from his daily routine. He added that he also wanted to give space and opportunity to the next generation of journalists.

Pandey, who has 22 years of experience in journalism, began his career with Tamil newspaper Dinamalar. He started the well-known satire column “Doubtu Dhanabalu”, a fictional character who mocks the day-to-day political discourse in Tamil Nadu and pan-India.

His interviews with famous personalities made him a popular television face. He hosts talk show “Kelvikku Enna Badhil” (What is the answer to the question?). Pandey also hosted a prime-time news debate programme ‘Ayutha Ezhuthu‘. He is renowned for his simple and spontaneous questioning style. Pandey, who hails from North India, is a post graduate in Tamil from Madurai Kamaraj University.


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MIB calls for meet to discuss broadband services through cable TV networks

A conference will be held with cable TV industry representatives on December 18

exchange4media Staff 3 days ago


The Ministry of Information and Broadcasting (MIB) is organising a conference of cable TV industry representatives (MSOs) on December 18 to discuss providing broadband services through cable TV networks.

The meet will discuss various issues, including feasibility, affordability, ubiquity, infrastructure, modalities of payment and segregation of revenue earned from broadband activities.

According to a ministry notice, detailed deliberation will be held on: (i) willingness of the operators to invest in the infrastructure required. ii) The payment of 8 per cent Adjusted Gross Revenue (AGR) as the fee to DoT, whether to be paid only on the broadband services or on overall revenue earned in respect of both the businesses. iii) Whether separate entity needs to be created for the broadband activities for segregation of the revenue earned on it. iv)All other issues related to the delivery of broadband services through cable TV network.

The notice mentions that the conference will be held at Gulmohar Hall, Habitat Centre, Lodhi Road, New Delhi, and will see participation from major MSOs, officials from MIB, DoT, TRAI and Broadcast Engineering Consultants India Limited (BECIL).

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Telangana News broadcasters spike ad rates by 25-80% ahead of election results

The results of assembly election in Telangana along with other four states, Madhya Pradesh, Rajasthan, Mizoram, Chhattisgarh will be announced today

Neethu Mohan 3 days ago


The results of assembly election in Telangana along with four other states, Madhya Pradesh, Rajasthan, Mizoram, Chhattisgarh will be announced today. The election results are considered to be the semi-finals to the 2019 Lok Sabha elections.

A grand alliance of Congress, Telugu Desham Party (TDS), Communist Party of India (CPI), Telangana Jana Samithi (TJS) named Prajakootami  (People’s front) was formed with an objective of defeating the ruling TRS in the elections. Bharatiya Janata Party (BJP), All India Majlis-e-Ittehadul Muslimeen (AIMIM) are the two other parties on the battlefield. Sixty is the magic number required to form the government in the 119 member Telangana assembly. The state recorded a turn out of 73.2 per cent of voters and if the numbers are in favour of TRS, then K Chandrashekar Rao will return to power and form the government.

The various news organisations have released exit poll survey results prior to the counting day.

CNX - Times Now, India TV, Axis My India - India Today and Aaj Tak, Republic Jan Ki Baat, CVoter - Republic TV are few of the exit poll surveys and these surveys have revealed mixed results for Congress and BJP.

The channels across the country have lined up extensive programs for the counting day with live updates and in-depth analyses of the election results.

CNN-News18 launched numerous shows to bring latest developments throughout the elections – the campaigning phase and the polling day.

Under the channel’s programming ‘Reporters Project’, their reporters travelled across Telangana to capture the ground realities, assess issues and record the sentiments of the people at the center of the story.

With comprehensive reportage to bring the fastest and most accurate results, first reactions and a 360-degree view of the final picture, the programming will commence at 6 AM on CNN-News18. Offering a combination of live coverage, real-time updates on seat tally, the programming on the channel will not only keep a close track of the trends but also provide in-depth analyses and implications of the results.  

With the entire News18 Network’s team of journalists across the states bringing in up-to-the-minute updates on the results, the channel will bring to the viewers unparalleled access to the latest happenings.

On CNN-News18, Executive Editor Bhupendra Chaubey along with Deputy Executive Editor Zakka Jacob and Deputy Executive Editor Anand Narasimhan will also be joined by a panel of the prominent journalists and the finest political analysts like Swapan Dasgupta, Sanjaya Baru, Vir Sanghvi, Surjit Bhalla, Ajoy Bose, Rasheed Kidwai and Advaita Kala to bring a comprehensive analysis of the results of the assembly elections.

The regional players in Telangana have also lined up programs for the state’s D-Day. The channels also have hiked their advertisement rates for the day. On the other hand, a few channels are planning to go for limited advertisement space telecast. 

According to industry experts based in Hyderabad, the channels have raised their advertisement rates by 20-80%. “The channels have come up with premium package for the advertisers on the counting day. There will be a huge rise in the advertisement rates and there will a high demand for advertisement space in the morning slots. There will be a spike of more than 20-60 % from the actual advertisement rate,” said a senior media planner based in Hyderabad.

Talking to exchange4media, Srinivas Murthy, VP, Marketing TV5 News Network said, “TV5 will be starting live telecast from 6 am. We have deployed 50 OB vans and reporters covering all the counting centres. There will be a change in screen layout for tomorrow and we are doing a 360-degree coverage of the counting day.”

“There will be a huge rise in the TV viewership today. The viewership on the counting day will double than compared to the normal days,” added Murthy.

The channel will be conducting an in-depth analysis of the election results.

“We have a premium package for advertisers for the day and have hiked the advertisement rates by 25%,” said Murthy.

Another major player in South India TV9 is providing non-stop coverage of the counting day with special bulletins and live telecasts. The channel started their live telecast at 6 am.

“Today we will be allotting very limited advertisement space and there are premium advertisement packages for today,” said Clifford Pereira, Director, TV9. “The TV viewership will be phenomenal and a rise of 100% in terms of viewership will be achieved easily today,” added Pereira.

The Telugu News channel NTV is also doing an extensive coverage of the counting day. “We are doing a marathon live on this D-Day. We have deployed reporters and contributors across the counting centres. The advertisement space will be limited for today at the same time we expect a rise of 80-90% increase in terms of viewership,” said Hari Krishnan, Chief Copy Editor, NTV News.

“The Telangana elections are very crucial for the political parties and the channels also reap benefits during the election period in terms of revenue and viewership. The high amount of competition in the TV space will force the players to provide unbiased reportage of the events. In terms of advertisement rates, there will be a spike of almost 80%. In terms of viewership, the local channels will have a massive rise,” concluded, a senior media planner.

Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

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Discussion on BARC India suspending ratings for 2 months is ‘premature’: Industry experts

However, industry veterans emphasised on the need for creating public awareness on the TRAI order for its better implication

exchange4media Staff 3 days ago


Amidst speculations of BARC (Broadcast Audience Research Council) not releasing ratings for two months in the backdrop of TRAI rating order, industry sources told exchange4media a concrete decision on this is expected in a meeting of stakeholders later this month.

Senior industry sources also confirmed that there were "premature" discussions around it during meetings held few weeks ago. However, nothing concrete has been decided as of now. "It was discussed as one of the possible options to deal with the scenario as most of us are trying to find ways to tackle the issue," said a senior industry source.

Industry veterans however emphasized on the need for creating public awareness on the TRAI order for its better implication.

A senior executive said, “The meeting was scheduled to take place tomorrow. However the meeting has been rescheduled because many board members were not available. Only in that meeting we will come to know whether it's going to happen or not. Also there is no mention of this in any agenda. As of now this is only word of mouth.”

Another senior industry expert said, “The suggestion has some logic because when there will be disruption of this magnitude nobody should be in a position to take advantage showing ratings in this phase.” Going by the information the meeting will happen in next 15 days.

This kind of a blackout has happened twice - in 2012 when the government had asked for the mandatory switch from analogue to digital cable and second time in 2015 when the industry moved from TAM to BARC.

As per our sources, there is a lot of uncertainty on the implementation of the Tariff order post January 1, 2018, due to the pending petitions in court and DTH/cable operators expecting to get a stay order; there is a higher probability that the implantation date of this order will be pushed ahead further.

The order

Early this year, Star had approached the Apex court questioning TRAI’s jurisdiction to frame tariff order on the grounds that the authority has no jurisdiction on content as that actually comes under Copyright Act and not TRAI Act.

The appeal was filed against the fractured judgement passed by a two-judge Bench of Madras High Court comprising Chief Justice Indira Banerjee and Justice M Sundar. The bench had given a split verdict. Justice M Sundar had ruled in favour of Star. Commenting on the judgement delivered by Justice M Sundar, the Supreme Court order stated, “I am unable to agree with the conclusion of M. Sundar, J. that the provisions of the impugned Regulation and the impugned Tariff Order are not in conformity with the TRAI Act. In my view the impugned provisions neither touch upon the content of programmes of broadcasters, nor liable to be struck down.”

“However, the clause putting cap of 15% to the discount on the MRP of a bouquet is arbitrary. The said provision is, in my view, not enforceable. In my considered view, the challenge to the impugned Regulation and the impugned Tariff Order fail,” the order read further.

The 2017 Regulations prevented the mixing of pay channels and free to air channels in a single bouquet.  The Regulations restricted placing high definition format and ordinary format of the same channel in the same bouquet.  Another restriction was that a bouquet of pay channels should not contain any pay channel where the Maximum Retail Price is more than Rs 19.

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BARC India bags ‘Most Innovative Company’ award

BARC India won the award in the Service- Medium-sized enterprise category at the 5th CII Industrial Innovation Awards. It was also recognised as one of the Top 25 Most Innovative Companies in India.

exchange4media Staff 4 days ago


BARC India was adjudged the ‘Most Innovative Company in Service – Medium Enterprise Category’ at the CII Industrial Innovations 2018 Awards. The company has also been recognised as one of the ‘Top 25 Most Innovative Companies in India’. The announcement was made in a ceremony of the 5th CII Industrial Innovation Awards 2018 held in New Delhi on December 3, 2018.

The Industrial Innovation Awards identify and celebrate innovative Indian enterprises across various sectors. The award has been instituted by the Confederation of Indian Industry (CII), and is one of the most coveted innovation awards in India, BARC said in a statement on Monday.

The winners have been decided after a four-stage process, spanning across eight months. This also included an assessor visit to understand BARC India’s robust technology set up on the back of some path-breaking innovations and a presentation in front of an eminent jury. 

The company said that the award is a validation of the rigorous and credible measurement system that BARC India has established in a short span of three years. With its robust methodology and constant tech innovations, BARC India has developed a world class system for the TV industry. It can also be recalled that BARC India’s BAR-O-Meters were developed indigenously at 1/6th the cost of globally available meters. This ensured scalability as well as ensured that the meters could handle the weather/power/telecom fluctuations which is unique to the Indian market, the statement mentioned.

The other innovation which has helped BARC India achieve the status of Most Innovative Companies is the Panel Management System (PMS). This indigenously developed system has helped in bringing efficiency in the field force that installs, manages and trains the panel homes. This has played an important role in ensuring reporting from the panel homes at par with global standards.

The third innovation is the BIO suite of products which is a visualization tool that provides interactive UI, 90 per cent reduction in output time and helps in faster and better decision making. 

Shashi Sinha, BARC India Technical Committee Chairman and CEO, IPG Mediabrands, said, “BARC India was set up with the aim to give the industry a measurement system that it deserved, and this could not have happened without having a strong technology backbone. The team at BARC India has been able to give the industry a technology marvel which is capable of providing the industry a representative data that helps them take better business decisions. The CII Industrial Innovation Award is proof of the great work done by the team.” 

BARC India Chairman Nakul Chopra added, “BARC India has been a key-change agent in the viewership measurement space, and its initiatives have already started to redefine the industry. Since its inception, BARC India has tackled several challenges. But, considering we work in a dynamic industry, these challenges are never-ending. The key to success is to constantly keep innovating and be the change-maker. BARC India has been successful in doing so. We are now looking at implementing some key future projects such as Unified Video Measurement and Return Path Data, which will bring another paradigm shift in the industry.”

BARC India CEO Partho Dasgupta said, “In future, technology will disrupt every single business, be it cement, retail, telecomm, e-comm or media. It is therefore important to keep pace with the changing technology. As is said, in tomorrow’s world, the big fish will not eat the small fish, but a fast fish will eat the slow one. We at BARC India firmly believe that innovation is imperative and not a choice. We also believe that it is important to be the fearless first to inspire change and not be a mere follower. I am delighted to see that our efforts have been recognised by CII. We shall continue to empower the industry with our robust measurement.”

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Radaan Media Works offloads 24% stake to JBCG Advisory to raise Rs 3.5 Cr

The Company is launching television soap, ‘Chandrakumari’ on December 10, 2018

exchange4media Staff 4 days ago


Radaan Mediaworks, promoted by actress Raadhika Sarathkumar, has decided to offload nearly 25% stake to former Stanchart head honcho, Jaspal Singh Bindra’s M/s. JBCG Advisory Services Private Limited, say reports.

As per the deal, Radaan will issue 17.5 million equity shares of Rs.2/- face value on preferential basis to at a price of Rs.2/- per share to JBCG Advisory that is aggregating to Rs.3.5 Crore.

Radaan Mediaworks was founded as a proprietary concern in the early 90s and converted into a listed entity in 1999.

The Company is launching television soap, ‘Chandrakumari’, being aired in all four South Indian languages starting with Tamil version on Sun TV from December 10, 2018.


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