SC refuses to stay TDSAT ruling on landing page: Reports

The next hearing in the case will take place on September 12, 2019

e4m by exchange4media Staff
Updated: Aug 9, 2019 3:48 PM

The Supreme Court has refused to stay TDSAT’s order on the landing page issue for now, according to media reports. The next hearing in the case will reportedly take place on September 12, 2019. The court issued notices to all the parties in the case.

The apex court was hearing TRAI’s appeal against TDSAT ruling. TRAI moved the court against the order on Thursday. The appeal was heard by a Bench headed by HMJ Arun Mishra.

On May 29, 2019, TDSAT had set aside TRAI’s directions on landing page, making it legal for television channels to place their ads on the landing page. TDSAT also mentioned that the regulator doesn’t have the powers under the TRAI Act to issue such a direction. TRAI had asked the broadcasters and distributors of TV channels not to place any registered TV channel ad, whose rating is being measured, on the landing page. The authority had contended that it influences TV ratings.

The TDSAT ruling led to much debate among the broadcasters, with some of them favouring the order while others opposing it. 

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube