News channels record significant growth in viewership on counting day
Channels, both Hindi and English, saw their viewership growing many times, according to BARC data
Published - 24-December-2018
As the counting of votes for Assembly elections in five states took place on December 11, news channels, both Hindi and English, competed hard with each other to grab maximum eyeballs.
According to the data provided by Broadcast Audience Research Council (BARC) India, on the day of counting, the overall viewership of Hindi news channels grew by 3.8 times in Hindi Speaking Market (HSM). The viewership of English news genre, meanwhile, grew by 3.5 times across the country. In HSM, the news category recorded an increase in impressions from 106.4 million (avg. of previous 4 Tuesday TG: 15+/ respective market) to 402.9 million impressions. For English news genre, the impressions increased from 413k to 1.4 million (TG: M 22+ AB/ respective market).
Among the five election states of Madhya Pradesh, Rajasthan, Chhattisgarh, Telangana and Mizoram, in Madhya Pradesh/Chhattisgarh, the Hindi news viewership grew by 8.2 times. The ratings increased from 16.1 million impressions to 132.2 million impressions. In Rajasthan, the viewership increased by 3.9 times, from 8.7 million impressions to 33.6 million impressions.
Assam/NE/Sikkim registered 5.9 million impressions, against 2.1 million impressions recorded on previous four Tuesdays (avg). The genre saw a viewership increase of 2.8 times. AP/Telangana saw 3.4 times increase in viewership, from 532k to 1.8 million impressions.
In the English news genre, in MP/Chhattisgarh, the viewership grew by 2.9 times, from 30k to 86k impressions. In Rajasthan, English news genre saw a growth of 2.3 times, from 11k to 25k impressions. Assam/NE/ Sikkim witnessed a viewership growth of 4.3 times from 34k to 146k impressions. AP/ Telangana saw 3.7 times growth in viewership from 37k to 137k impressions.
Among Hindi channels, ABP News recorded 85.0 million impressions and Aaj Tak recorded 83.1 million impressions. India TV saw 50.1 million impressions, News 18 India 45.2 million impressions and Zee News 36.9 million impressions. In the English news category, Republic TV recorded 351k impressions and Times Now recorded 300k impressions. India Today Television had 219k impressions. CNN News18 and NDTV 24x7 registered 198k and 164k impressions, respectively.