News channel viewership soars on account of Indo-Pak tensions
On March 1, the day Wing Commander Abhinandan Varthaman returned to India, viewership of news channels surpassed that of general entertainment channels
Published - 08-March-2019
The viewership of news channels surpassed that of general entertainment channels on the day IAF Wing Commander Abhinandan Varthaman returned to India from Pakistan on March 1.
According to BARC data, on March 1 in the TG 2+ category the gross impression in 000s for Aaj Tak was 1,58,963 and that of Sun TV was 1,22,223. ABP clocked 1,10,265 impressions followed by India TV at 87,487. Republic Bharat made 75347 impressions where as Zee News made 70879 impressions.
The general entertainment channels came in after the news channels on that day, with Star Plus at 83,354 gross impressions, Star Vijay at 76,219 followed by the likes of Dangal TV, Zee TV, Colors and others.
Coming to coverage in 000s, BARC data also said that in the TG 2+ category in the Hindi Speaking Market in the ninth week of 2019, Aaj Tak stood at 2,10,091 followed by ABP News at 1,93,664. Republic Bharat made 162789 impressions. Then there were general entertainment channels like Colors Cineplex at 1,79,368, Star Utsav Movies at 1,68,392 and Sony Wah at 1,67,606.For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK