Nearly 33% growth in ad revenue for television in 2017-2018: TRAI Annual Report
The television industry, meanwhile, grew from Rs 58,800 crore in 2016-17 to Rs 66,0007 crore in 2017-18, thereby registering a growth of 12.24 per cent
Published - 22-February-2019
The Telecom Regulatory Authority of India (TRAI) has issued its Annual Report of 2017-2018 that gives an insight into how the year treated the television industry. While the industry has grown in leaps and bounds, it is the advertising revenue growth that has been staggering.
The number of SD pay TV Channels also saw a rise in the number from the 2010's 147 to 213 in 2018.
The report also cites that in the last couple of years, broadcasters have introduced many HD pay television channels. As of March 31, 2018, there are 95 operational HD Channels.
DTH has gained a net active subscriber base of around 67.53 million as well. There were 6 pay DTH service providers in the year 2016-2017. But after the merger of Videocon D2H with Dish TV India Limited, the number rests at 5 pay SD channels.For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK