Nearly 33% growth in ad revenue for television in 2017-2018: TRAI Annual Report

The television industry, meanwhile, grew from Rs 58,800 crore in 2016-17 to Rs 66,0007 crore in 2017-18, thereby registering a growth of 12.24 per cent

TRAI

The Telecom Regulatory Authority of India (TRAI) has issued its Annual Report of 2017-2018 that gives an insight into how the year treated the television industry. While the industry has grown in leaps and bounds, it is the advertising revenue growth that has been staggering. 

The report reveals that the subscription revenues rose from Rs 38,7007 crore in 2016-17 to Rs 39,3007 crore in 2017-18. Advertisement revenues escalated from Rs 20,1007 crore in 2016-17 to Rs 26,7007 crore (as per FICCI-EY Report 2018) in 2017-18, growing by a whopping 32.8 per cent during the year. Subscription revenues account for 59.5% share of the overall industry revenue, the other part being the advertising revenue.

The television industry in India, meanwhile, has grown from Rs 58,800 crore in 2016-17 to Rs 66,0007 crore (as per FICCI-EY Report 2018) in 2017-18, thereby registering a growth of 12.24 per cent.

The total number of satellite TV channels permitted by the Ministry of Information and Broadcasting (MIB) has also seen a marked growth from 524 in 2010 to 875 in 2018. This definitely is substantial. However, the best figures are reserved with 2017, when the number was 888. 

The number of SD pay TV Channels also saw a rise in the number from the 2010's 147 to 213 in 2018. 

The report also cites that in the last couple of years, broadcasters have introduced many HD pay television channels. As of March 31, 2018, there are 95 operational HD Channels.

DTH has gained a net active subscriber base of around 67.53 million as well. There were 6 pay DTH service providers in the year 2016-2017. But after the merger of Videocon D2H with Dish TV India Limited, the number rests at 5 pay SD channels.

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