India vs. Sri Lanka test series gets maximum viewership from southern states, finds Zapr

The Bengaluru-based media tech company says that for the first test match, more than half of national viewership came from Tamil Nadu and Maharashtra

e4m by exchange4media Staff
Updated: Aug 9, 2017 7:47 AM

The recently held test series between India and Sri Lanka generated quite a buzz across the nation. However, according to Bengaluru-based media tech company Zapr, both the test series between India and Sri Lanka on July 26 and August 3 saw maximum viewership from southern states along with Maharashtra. They also showed similar viewership patterns.

For instance, 43% of the sports viewers tuned into the first test match between India and Sri Lanka on July 26. The final day of the test had the maximum viewership of 45%. Similarly, for the test held on August 3, 44% of sport viewers watched it on the first day and last day.

For the first test match, maximum viewership came from Tamil Nadu (16%), Maharashtra (13%) and Andhra Pradesh (11%). The same trend followed with the second test match as well.

When it comes to metros, Mumbai generated the maximum viewership share followed by Delhi and Bengaluru for both the test matches. Hyderabad had the least contribution for the first match (11%) while for the second match, Kolkata had the lowest viewership at 10.2%.

Sajo Mathew, Co-founder & Chief Technology Officer, Zapr Media Labs, says “Analytics at Zapr Media Labs reveal that southern states along with Maharashtra contributed to more than half of national viewership for the India vs Sri Lanka Test series. Mumbai and Delhi claimed top views among metropolitan cities.”

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