zapr
Sandipan Mondal Zapr?blur=25

At Advertising Club Bangalore's Knowledge Conclave, Sandipan Mondal, Founder & CEO of Zapr Media Labs, spoke about next-generation technology for real-time measurement

exchange4media Staff Nov 30, 2019 9:40 AM

Lotame India?blur=25

According to the company, Lotame’s customer partnerships have grown exponentially and they have seen market growth of 30% year-on-year

Shikha Paliwal Nov 13, 2019 8:16 AM

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More than 47 million watched Jaitley presenting India’s annual financial statement with average time spent 19.7 minutes according to Zapr

exchange4media Staff Feb 5, 2018 8:49 AM

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The digital media campaign focusses on engaging users, by leveraging its commercial on ‘offline TV’

exchange4media Staff Nov 29, 2017 8:44 AM

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The Amitabh Bachchan hosted show has claimed nearly 50 per cent share of Hindi GEC primetime-viewership with as high as 37.21 million viewers for a single episode this season, according to Zapr analysis

exchange4media Staff Oct 25, 2017 7:48 AM

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Zapr Media Labs’ in-depth study shows the iconic show’s penetration in major cities, migration from other top viewed genres and channels, loyalty and other key metrics

exchange4media Staff Oct 23, 2017 8:39 AM

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In cities, the first match of India-Australia ODI series saw maximum viewership share of 25.2 per cent from Mumbai

exchange4media Staff Sep 21, 2017 7:42 AM

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The Bengaluru-based media tech company says that for the first test match, more than half of national viewership came from Tamil Nadu and Maharashtra

exchange4media Staff Aug 9, 2017 7:47 AM

Hotstar, Zapr enter strategic partnership to drive next wave of mobile audience analytics in India?blur=25

Will collaborate to create deep audience segmentation and razor sharp targeting as a trail-blazing move for the mobile advertising ecosystem

exchange4media Staff Mar 7, 2017 8:23 AM

Will Channel V's latest repositioning guarantee more viewership and better connect with the youth??blur=25

The channel has recently changed their strategy to become a 24-hour music channel, from a youth general entertainment channel

Sarmistha Neogy Sep 19, 2016 8:09 AM

We plan to expand across radio, movies in theater and VoD in the coming months: Sandipan Mondal, ZAPR?blur=25

ZAPR claims to be one of India’s most advanced digital signal processing and media data analytics labs

Madhuwanti Saha Aug 26, 2016 9:25 AM

Dipa Karmakar's vault records a whopping 4.1 million television viewers: Zapr?blur=25

Indian gymnast Dipa Karmakar’s performance at Rio Olympics on August 14 fetched in 4.1 million viewers with West Bengal bringing in maximum audience of 800,00 according to Zapr

exchange4media Staff Aug 19, 2016 8:30 AM

Tamil news channels attract 71 million viewers on election results day?blur=25

With a tussle for maximum votes and viewership alike, the Assembly Elections 2016 have ushered in massive audiences for regional TV news channels

exchange4media Staff May 27, 2016 8:06 AM

Amazon, Freecharge & Maruti Suzuki score big in IPL 9?blur=25

Amazon, which is the presenting sponsor of IPL, topped the charts with 352 ad spots with an impressive 268 million reach

exchange4media Staff Apr 26, 2016 7:58 AM

Amazon, Freecharge & Maruti Suzuki score big in IPL 9?blur=25

Amazon, which is the presenting sponsor of IPL, topped the charts with 352 ad spots with an impressive 268 million reach

exchange4media Staff Apr 26, 2016 7:58 AM

Flipkart, Saavn, Micromax and others invest in Media-Tech start up ZAPR?blur=25

ZAPR, the Bangalore based media-tech start-up, has raised an undisclosed amount of funding from Flipkart, Saavn, Micromax and Mu Sigma co-founders - Dhiraj Rajaram and Ambiga Dhiraj. This round also saw participation from existing investors - Dinesh Agarwal, Samir Bangara, Sanjay Nath and Arihant Patni

exchange4media Staff Jan 15, 2016 7:28 AM