ICC Women’s World T20: India v/s Australia match garners 2.4 mn impressions

The series was aired across five sports channels of Star India which began on November 9

ICCWomenT20

The India v/s Australia match of ICC Women’s World T20 garnered 2.4 million impressions in week 47 of the Broadcast Audience Research Council (BARC) India data.

The series started from November 9 and was telecast on Star India’s sports channels including Star Sports 1, Star Sports 1 Hindi, Star Sports 1 HD, Star Sports 1 Hindi HD and Star Sports Tamil 1.

In week 47, Sony Ten 3 leads the sports genre with 141 million impressions followed by Star Sports First in the second position with 119 million impressions and Sony Ten 1 on third with 117 million impressions. Sony Six and Star Sports 1Hindi bagged the fourth and fifth spots with 112 and 90.7 million impressions.

The tournament was scheduled to be held between 9 and 24 November 2018 in three venues in the Caribbean - Guyana, Antigua, and St Lucia.

The ten participating teams are Australia, England, New Zealand, India, Bangladesh, South Africa, Sri Lanka, Pakistan, West Indies, and Ireland.

 

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DSPORT to broadcast British professional wrestling TV series from Feb 26

The show on Discovery's premium sports channel will be telecast every Tuesday at 9pm 

DSPORT

DSPORT, a premium sports TV channel by Discovery Communications India, will be broadcasting British Professional Wrestling TV series – WOS (World of Sport) Wrestling in India from February 26. The show will be telecast every Tuesday 9pm onwards.

With the entry of WOS Wrestling, UK, into the programming, DSPORT has now become the undisputed leader in airing combat sports shows from across the world. 

Apart from the WOS Wrestling, UK, DSPORT also airs Lucha Underground of Mexico, New Japan Pro Wrestling League from Japan, Bellator MMA, Cage Wariors and Ring of Honour from the US.

WOS Wrestling is a British Professional wrestling TV series which was relaunched on New Years Eve 2016 as a television series promoting the popular wrestling segments of the World of Sport programme which ran on ITV between 2nd January 1965 – 28 September 1985.  The WOS Wrestling archived fights would be telecast in India by DSPORT every Tuesday starting 26th February, 9 PM onwards.

WOS Wrestling has both male and female fighters and in their re-launch season. Justin Sysum has emerged as the WOS Champion, while Grado and British Bulldog Jr. are the WOS Tag Team Champions. Katy Lee Ray was the WOS Women’s Champion. British Bull Dog Jr. known as Davey Boy Smith Jr. has been a standout performer in the New Japan Pro Wrestling League and also a star performer in WWE. 

Former WWE performer Stu Bennett, who competed with two ring names Wade Barrett & Bad News Barrett, is the WOS Wrestling Executive. 
 

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India Today's win at 11th enba a record of sorts: Rahul Kanwal

India Today Group won a total of 19 Awards across various categories at the 11th edition of exchange4media News Broadcasting Awards.

Rahul Kanwal enba

At the recently held exchange4media News Broadcasting Awards 2019 (enba), India Today Group won a total of 19 Awards across various categories.

The Group bagged both the title categories, with Aaj Tak winning Best Hindi News Channel of the year and India Today TV securing the Best English News Channel of the year. Anchors Rahul Kanwal and Anjana Om Kashyap were awarded best anchors (English and Hindi). India Today TV's Shiv Aroor was adjudged the best reporter - English for his coverage of Karnataka's Cauvery and Kolar issues, while Managing Editor of TV Today Network Supriya Prasad was bestowed with the Best Editor-in-Chief Award for Aaj Tak.

Speaking about the win, Rahul Kanwal, News Director, India Today Group said, “This is the first time I came and presented before the jury of the exchange4media News Broadcasting Awards and I was just amazed by the diversity of people who were present over there, their calibre, their backgrounds, their inquisitiveness and the sharpness of their questions. These were very strong news consumers who understood the entire news market and given the fact that we are winning this award, not just the individual award that I won, but the 19 awards for the India Today Group.”

Kanwal also expressed his gratitude to the jury for their commendable work in choosing the news leaders. “A big thank you to every single jury member for having taken time out for this larger public service and making an effort and finally choosing the winners, which obviously was a very difficult task.”

He also highlighted the contribution of the India Today Group team who work in the backend and put in great efforts to make the network a leading voice in the industry. “A very big thank you to every producer and every reporter who works at the backend making this possible, we owe you an eternal debt of gratitude. Thank you for helping us win 19 awards at the exchange4media News Broadcasting Awards and this is possibly a record for any network in all the 11 years that this award has been around, but we are not happy with our laurels, we hope to work even harder over the next few months and ensure that next year when the 12th edition of this award happens, we win at least 20 and not less than 19," added Kanwal.

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Nearly 33% growth in ad revenue for television in 2017-2018: TRAI Annual Report

The television industry, meanwhile, grew from Rs 58,800 crore in 2016-17 to Rs 66,0007 crore in 2017-18, thereby registering a growth of 12.24 per cent

TRAI

The Telecom Regulatory Authority of India (TRAI) has issued its Annual Report of 2017-2018 that gives an insight into how the year treated the television industry. While the industry has grown in leaps and bounds, it is the advertising revenue growth that has been staggering. 

The report reveals that the subscription revenues rose from Rs 38,7007 crore in 2016-17 to Rs 39,3007 crore in 2017-18. Advertisement revenues escalated from Rs 20,1007 crore in 2016-17 to Rs 26,7007 crore (as per FICCI-EY Report 2018) in 2017-18, growing by a whopping 32.8 per cent during the year. Subscription revenues account for 59.5% share of the overall industry revenue, the other part being the advertising revenue.

The television industry in India, meanwhile, has grown from Rs 58,800 crore in 2016-17 to Rs 66,0007 crore (as per FICCI-EY Report 2018) in 2017-18, thereby registering a growth of 12.24 per cent.

The total number of satellite TV channels permitted by the Ministry of Information and Broadcasting (MIB) has also seen a marked growth from 524 in 2010 to 875 in 2018. This definitely is substantial. However, the best figures are reserved with 2017, when the number was 888. 

The number of SD pay TV Channels also saw a rise in the number from the 2010's 147 to 213 in 2018. 

The report also cites that in the last couple of years, broadcasters have introduced many HD pay television channels. As of March 31, 2018, there are 95 operational HD Channels.

DTH has gained a net active subscriber base of around 67.53 million as well. There were 6 pay DTH service providers in the year 2016-2017. But after the merger of Videocon D2H with Dish TV India Limited, the number rests at 5 pay SD channels.

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TRAI's Annual Report of 2017-2018 reveals 12.24% growth of India's Television Industry

TRAI's report also shows subscription and ad revenue growth

trai

Telecom Regulatory Authority of India released an Annual Report of 2017-2018 today which gives a broad outlook of how the Indian Television Industry has fared. As per the report, India’s television industry has grown from Rs 58,800 crore in 2016-17 to Rs 66,0007 crore (as per FICCI-EY Report 2018) in 2017-18, thereby registering a growth of 12.24 per cent.

The report also reveals that subscription revenues rose from Rs 38,7007 crore in 2016-17 to Rs 39,3007 crore in 2017-18. Advertisement revenues escalated from Rs 20,1007 crore in 2016-17 to Rs 26,7007 crore (as per FICCI-EY Report 2018) in 2017-18 growing by a whopping 32.8 per cent during the year. 

The total number of satellite TV channels permitted by Ministry of Information and Broadcasting (MIB) has also seen a marked growth from 524 in 2010 to 875 in 2018. That definitely is substantial growth. However, the best figures are reserved with 2017 when the number was 888. 

The number of SD pay TV Channels also saw a rise in number from the 2010's 147 to 213 in 2018. 

The report also cites that in the last couple of year, broadcasters have introduced many HD pay television channels. As of March 31, 2018, there are 95 operational HD Channels.

DTH has gained a net active subscriber base of around 67.53 million as well. There were 6 pay DTH service providers in the year 2016-2017. But after the merger of Videocon D2H with Dish TV India Limited, the number rests at 5 pay SD channels.

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Broadcasters’ suggestions for BARC: Move to RPD & census-based method, expand sample size

BARC promises to strengthen measurement system. Television networks against any change in BARC’s shareholding pattern

Television

While everyone waits for the Broadcast Audience Research Council (BARC) to start providing weekly ratings of TV channels and programmes again, the Telecom Regulatory Authority of India (TRAI) has opened a forum to seek suggestions from shareholders and TV broadcasters on the rating system.

TRAI has uploaded a consultation paper on its website, ‘Review of Television Audience Measurement and Ratings in India’.

BARC currently has three shareholders-- Indian Broadcasting Foundation (broadcasters, 60 per cent), Indian Society of Advertisers (advertisers, 20 per cent) and Advertising Association of India (advertising agencies 20 per cent). The shareholders and TV broadcasters asserted that the current shareholding pattern of BARC does not need any alteration.

But they did suggest a few changes that BARC can undergo for a transparent and unbiased audience measurement system.

IBF recommended improvising of New Consumer Classification System (NCCS).

In its comment, the foundation said, “In a country the size of India with its geographic and cultural diversity and its urban-rural divide, segmenting audiences based on NCCS classification does not adequately capture the diversity in our audiences and their viewership preferences.”

“Ideally, a move towards RPD methodology would result in reduction in relative error and improve accuracy,” it further said.

ABP News Network is of the view that “BARC should be able to have a proper representation of India as a whole and should be able to report ‘What India Watches’”.

It should increase the sample size and should have representative urban-rural ratio as the Universe, the network said in its comment.

“Also, it had started with the premise of automating most process and reducing human contact, therefore it should be able to reduce the lag in data release. There should be better checks and balances for outlier deletion of data,” ABP stated further.

Times Network too is of the opinion that the sample size needs to get increased.

Times Network’s response to TRAI's Consultation Paper reads, “There cannot be a defined number/panel size that can be held to be adequately representing the entire TV viewing audience. However, attempts may be made to make additions to the current panel size every year. Firstly, BARC has to achieve the targeted 50,000 sample size. Thereafter, a yearly incremental number may be prescribed in discussion with BARC for increasing the sample size in relation to the growth of TV viewership in the country.”

Sony Pictures Networks, however, has something else to say regarding the sample size increase.

Their comment read, “The current sample based measurement needs to be reviewed. The present 33,000 household sample size, which will increase to 50,000 in the next couple of years. Increasing the sample size is unlikely to improve the quality of the measurement. Ideally, a move towards census-based methodology would result in reduction in relative error and improve accuracy in audience segmentation.”

New Broadcasters Association recommended a grievance redressal forum “where complaints/disputes relating to ratings can be dealt with in a fair and objective manner. In cases where channels are found to be guilty of any manipulation/tampering, BARC ratings for such channels should be suspended and necessary actions should be taken against such channels. Stringent penal action should be taken for any violations.”

BARC, meanwhile has promised to strengthen the measurement system.

“It has always been our endeavour to provide the industry with robust, representative and credible viewership data. BARC India has been evangelising initiatives such as Sample Return Path Data (SRPD) and penal provisions against Panel Tampering since over a year. We will be happy to see the regulator action these and will continue driving efforts towards strengthening the measurement system further with our strong technology backbone,” said Partho Dasgupta, CEO, BARC India.

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New Tariff Regime: TRAI gives consumers option to lodge complaint for connection faults

The step has been taken by TRAI following complaints that some service providers have not been actively helping out consumers in migrating to the new regime

trai

The Telecom Regulatory Authority of India (TRAI) has given consumers the option of lodging complaint at a designated call centre for any problem related to faulty connections following the implementation of the new tariff regime, according to media reports.

The step has been taken by TRAI following complaints that some service providers have not been actively helping out consumers in migrating to the new regime.

According to reports, the TRAI has stated that if there is no action from the operator even after the complaint, the subscriber will not have to pay after 72 hours.

Following the confusion surrounding the new regime, TRAI recently extended the deadline for migration to March 31.

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News broadcasters expect 30-50% hike in ad revenue during Lok Sabha polls

The viewership too is expected to go up by nearly 60%

by Neethu Mohan
Published - 2 days ago
Elections

The nation is gearing up for the 17th Lok Sabha elections and the polls are expected to be held in April and May 2019. While the general elections are crucial for both NDA and UPA alliances, it is also important for media houses as they expect a considerable hike in revenue during this time.

As per an RTI information, the current government has spent around Rs 5,000 crores on advertisements and publicity through different kinds of media in the past four and a half years. According to industry experts, the advertising spends by political parties during the election period is likely to increase by double digits. General elections, like the festival seasons, is an event on which media houses pin their hopes for a hike in revenue. The channels are also expecting a rise in viewership during the April-May period.

Ad revenue and viewership rise

Media houses are expecting a 30-50% growth in advertisement revenue during upcoming Lok Sabha polls.

According to Vikas Khanchandani, CEO, Republic TV, brands are keen to sponsor election-related programmes as they have a high visibility.

“Election inventories are most sought-after properties. The revenues during elections will go up to 45-50%. The overall TV consumption will witness an all-time spike during the election period. During 2014 Lok Sabha elections, a growth of 60% was recorded in TV viewership. In 2019 too, there will be a spike of minimum 60%," shares Khanchandani.

Rajeev Balakrishnan, CEO, WarRoom strategies, says major political parties are expected to spend about Rs 25-30 crore each for advertisements with major broadcasters.

“The ad revenue of the channels will witness a rise of 30-40% during election period. The channels will be benefitted more as IPL and ICC Cricket World Cup is also approaching,” Balakrishnan adds.

The channels are also spiking their advertisement rates for the elections.

Unni Krishnan BK, VP (Sales), Asianet News, expects the advertisement inventory rates of news channels to jump by 30-40% during the election period. “Also, there will be a rise in ad revenue by 40-50% during the April-May period,” he claims.

Speaking on the TV viewership pattern, Krishnan said, “There is a lot of buzz surrounding the elections. As a result, there will be an increase in viewership during that period, especially on the polling and counting days.”

Speaking about the ad revenue rise, PR Satheesh, COO, MMTV, said, “We witnessed 25-30% revenue spike during Kerala Assembly elections in 2016. So, the general elections are sure to provide additional revenue of up to 30-40%.”  

If we look at south Indian states, Congress, BJP, CPI and CPI(M) are the major political ad spenders in Kerala. In Telangana, TDP is a party that invests majorly in election campaigns through television broadcasters. In Karnataka, JD(S) is a major advertiser after BJP and Congress. Aam Aadmi Party and Mahila Empowerment Party are also expected to do major ad spends during the 2019 Lok Sabha elections.

Clifford Pereira, Director, TV9, believes that political parties are likely to do reasonable amount of advertising on TV channels apart from other media platforms.

“There will be a huge spike in terms of viewership during the Lok Sabha elections. We have premium for advertising on polling and result days. Political parties are likely to do reasonable amount of advertising on TV channels apart from other media platforms. In Karnataka, BJP, Congress, and JD(S) are the three parties who may run a good ad campaign for this election.”  

Speaking about the TV viewing pattern in Karnataka, Swaroop Murgod, Head of Production, News 18 Kannada, said, “For the upcoming elections, channels have already started investing heavily on infrastructure and human capital. New studios are being designed, new technology is being bought and new anchors/reporters are being hired. This election season is witnessing a lot of uncertainty. Hence media would play a crucial role through a two-fold communication. It would not only help in the formation of public opinion in favour or against political parties through political messaging, but also help political parties to change their election strategy on the basis of public feedback.”

“I see the viewership to increase by 30-50% during the election season, leading to the big counting day. And the channels are not keeping a single stone unturned for a competitive advantage. In fact, specifically on counting day, it will surge by at least 300%.”

Speaking about the rise in viewership among the Telugu audience, Srinivasa Murthy, Director, TV5, said, “There will be a huge rise in the TV viewership during polls. I am expecting 100% viewership rise for TV5 in Telangana and Andhra Pradesh. Coming to ad revenues, we will have premium advertisement inventories and tariff exclusively for the elections.

According to industry experts, when it comes to ad spends, the focus is shifting to digital and other online platforms. Digital media will witness a growth of 25% in terms of revenue. At the same time, regional channels will be witnessing a humongous growth during election period.

According to a media planner from south India, “As regional politics plays a crucial role in the Lok Sabha polls, major parties will invest more in regional media. Any inventories related to elections are hot selling properties, and this will be reflected in the ad revenue of channels. The regional channels will definitely see a spike in terms of revenue and viewership of around 50% and 60% respectively.”

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ABP News Network wins 4 major awards at exchange4media's News Broadcasting Awards 2019

ABP News won the Jury's Choice for News Channel of the Year, while ABP CEO, Avinash Pandey won the News Television CEO of the Year award

ABP News Network

Adding another prestigious award to its list, ABP News Network (ANN) was conferred with four major awards at the exchange4media News Broadcasting Awards recently. These prestigious awards are presented to recognize the best in Television news and to reward broadcasters and industry leaders who are responsible in shaping the future of Television Broadcasting Industry in India.

APB News Network has been awarded under the below mentioned category:

  • News Channel of the Year (Jury Choice) – ABP News
  • News Television CEO of the Year – Avinash Pandey, CEO, ABP
  • ABP News Network, Best News Anchor (Eastern Region-Bengali) – Suman De, XXX
  • ABP Ananda and Best News Anchor (Western Region- Marathi) – Rajiv Khandekar, ABP Majha.

The jury board of the awards was chaired by Dr. Kiran Karnik- Former President – Nasscom who along with other prestigious jury members successfully judged over 300 entries and finalized the winners which were announced after intense deliberations by the jury.

Speaking on the occasion, Avinash Pandey, CEO, ABP News Network said, “We are profoundly honoured to be recognized with 4 prestigious awards at ENBA today. These felicitations project our commitment and showcase outstanding contributions of employee at ABP. These awards also increase our determination to continue delivering the best to our viewers and keeping them #deshkorakheyaagey."

He added, “I also take this opportunity to thank our teams in entire ABP Network, who have developed incredible synergies and has helped ABP in creating informed and happy society”.

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50% of Colors Tamil viewers are aged below 30: Ravish Kumar, Viacom18

Viacom18's Colors Tamil has completed one year. Ravish Kumar, Head, Regional Entertainment, Viacom18, talks about the channel’s journey, factors that led to its growth, marketing plans and more

by Neethu Mohan
Published - 3 days ago
RavishKumar

Viacom18 launched Colors Tamil on February 19, 2018 with an aim to accelerate their regional expansion plans. Within the span of one year, Colors Tamil has attained enormous growth and strong impression in the Tamil Nadu market which is dominated by Sun Group.

In a conversation with exchange4media, Ravish Kumar, Head, Regional Entertainment, Viacom18, spoke about the channel’s journey so far, the factors that led to the growth, their marketing plans etc.

Here is the edited excerpt:

One year of Colors Tamil, how has the journey been so far?

Entering a market like Tamil Nadu is a formidable challenge for any new entrant and we are happy to have made a strong impression as a challenger brand. Our growth is across all platforms, be it television ratings, digital views or social media buzz. We are clearly identified as a progressive, relatable channel that stands for high-quality experience.   

Within a short span of time, Colors Tamil is counted among the top 5 Tamil channels. What are the factors that contributed to this growth?

To have secured our place among the top 5 channels consistently has been possible due to our focus on providing a new content experience to the viewer. Based in hinterlands, our content is socially relevant, our characters are believable and their emotions are real & relatable. This makes our channel distinct from competitors. We have taken up issues like honour killing and skin colour discrimination and are now branching into issues faced by the traditional weaver community. We have also repackaged popular Viacom18 stories like Agnisakshi and Lakshmi Baramma and presented it to our audience with a strong local connect.

Add to this, equity drivers and highly disruptive non-fiction content, be it Enga Veetu Mapillai with actor Arya or the recently launched Dance Vs Dance, which brings highest forms of production values and performance quality to the Tamil audience.

According to BARC India, youth contributes 33% viewership to total TV viewership. What are the extra efforts put by Colors Tamil to reach out to that generation?

All our lead female protagonists are in the age group of 24-30 years which makes them highly relatable to the millennials.  Our channel has a stronger young people contribution. Almost 50% of our viewership comes from viewers in the age group of less than 30-years. For Tamil GEC, the less than 30-year-old age group is 42%. Our non-fiction content is also highly attractive to the millennials, be it from urban or rural parts of Tamil Nadu. Our growing consumption on Voot also is driven by a young target audience.

The growth of regional channels has opened new opportunities for advertisers. Still the advertisement rates in this segment have not matched up to the growth. What are your thoughts?

While regional advertisers see value in our offerings and give higher ER, the national advertisers need to understand the might of regional markets and their importance.  

Throw some light on the Colors Tamil viewers outside India? Is there any special programmes catering to NRI audience?

We are available in Malaysia and Singapore currently, and on-ground reports say that there is a positive traction to the brand. Our dance show has a contestant from France and our upcoming singing show is seeing high number of entrees from Singapore and Malaysia. We will be adding more countries to our portfolio in 2019.

How much has Colors Tamil grown as a brand?

After a promising start, we have developed a loyal organic audience base who are loving our stories and continue to watch us every day. Our social media fan base has tripled in the past three months. With a series of new shows getting added to our pipeline, we are certain that this is only going to further our brand perception and bring in newer audiences.

Which has been the biggest marketing plan for Colors Tamil in this one year

After a spectacular channel launch with our tagline “Namma Ooru Coloru”, every new launch has been important to us. In addition to traditional marketing, we have done a lot of innovations like, Namma Ooru Coloru where we looked for the best couple in each district through a game show format.

In addition, we have forged partnerships with Behindwoods, Galatta, Kavasam to do on-ground events. We have also been doing monthly canter activity in all the districts of Tamil Nadu.

Tamil Nadu market is the largest regional market in the country. What are the marketing and advertising strategies followed by Colors Tamil?

We had a spectacular launch in February 2018. We used traditional mass marketing media vehicles as a primary marketing strategy namely, Print, Radio, Hoarding and cross channels promotions along with innovative marketing activities such as making rangolis outside all doorsteps in key markets. Tamil Nadu has a strong penetration of television, especially news channels, and we have successfully integrated them into our marketing efforts by doing show break bumpers and count down with Colors Tamil logo on prime time.

On digital, we have done various activities to keep high levels of engagement. Tweet-up and meet social media influencers, Facebook Live, online engagements, artist interviews exclusive for our social media & YouTube channels, snippets and vignettes to keep the momentum high. We have also associated with various women-based ground events to enable sampling of our content & promote our artists through events and live integrations.

TRAI's new regulation tariff is coming on effect from March. According to you, what are the ways in which new TRAI rules benefits the consumers and channels?

It will bring the emphasis back on content and consumer. For storytellers like us, it is a great news as we will put in more efforts to delight the consumers and retain them.

What are the game plans for 2019?

We intend to build on our promising one year with more differentiated fiction offerings touching on real emotions and continuing with socially relevant programming. We shall continue to offer reality shows done as never before and premiere movies as well. We are also expanding our original hours of prime time programming and opening a morning slots too. From a marketing perspective, we want to build a strong on ground connect with small and big events and on-ground activation.

 

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News Next 2019: Country needs a policy on conflict reporting, says Sajjad Lone

Former J&K Minister and Chairman of People's Conference Sajjad Lone spoke about the role of media in conflict zones at the conference

by Ruhail Amin
Published - 3 days ago
Sajjad Lone

At the 11th edition of the exchange4media News Broadcasting Awards 2018, former J&K Minister and Chairman of People's Conference Sajjad Lone spoke about the role of media in conflict zones.
 

Speaking about the sensitivity that conflict reporting involves, Lone said, “Our media today is in an evolving state and the role of media where there is conflict is all the more critical because a mere report from a conflict zone could mean a dead body. Whereas, when you report from places where there is no conflict, it could be different ideologies, different perspectives but not about dead bodies.”
 

“What does a journalist represent in a conflict zone? Does he represent reality or is he/she creating a perception? I have stayed in J&K both as a non-politician and a politician, and at many times we do not know whether we are fighting people on the streets or the media in the evening,” he added.
 

Lone also spoke about how the media might have erroneously crossed the thin line of reporting from   a conflict zone and become a party to the conflict. “When you report from a conflict zone there is a thin dividing line and if you cross it, you become a party to the conflict. I think in our country the media might have erroneously crossed that line and become a party to the conflict. There might be TRPs, but there is a lot of blood in those TRPs. If you look at media reporting and the conflict in J&K, somewhere in the name of national interest the media has actually allowed authorities to walk away with murder. The media has trespassed into a territory that does not belong to it.”
 

“Conflict reporting is not as easy as reporting the release of a movie. It is a different ballgame, it is a different science. I really think that the country needs a policy on conflict reporting because if I tell you that a news report at times has meant dead bodies in the evening, I would not be lying,” he further added. 
 

According to Lone, in the last 30 years in Kashmir, at least five to six per cent of dead bodies, which includes targeted killings, have resulted from news, false or true. 
 

“It is very important that a reporter in the conflict zone knows about the ethics of conflict reporting, otherwise in our country, in the state of J&K, I would say unambiguously that media has inadvertently trespassed into a territory where they have become part of the problem,” Lone concluded.

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