With highest bid at Rs 15.2 crore, DD cheers robust response to Free Dish e-auction
Bids for second annual e-auction of MPEG-2 slots have been higher than reserved prices for all buckets with News & Current Affairs (Hindi / Punjabi) recording the highest increase of over Rs 5 crore
Doordarshan has been upbeat about the response to the second annual e-auction of MPEG-2 slots on the DD Free Dish platform. The 44th e-auction concluded on February 28 and the public broadcaster has been quite optimistic with the results that are reflective of the demand for the slots.
“The increased competitiveness in the e-auction process is being reflected in the substantial increase in bids over base prices across genres. DD Free Dish has emerged as a key enabler of competitiveness in the broadcast sector with new upstart channels challenging incumbents,” said Shashi Shekhar Vempati, CEO, Prasar Bharati in a public post.
“A key highlight of the e-auction has been robust participation of channels across genres that saw several new channels make a debut enhancing the content diversity on DD Free Dish as a platform,” he added.
Talking of bids, in Bucket A+ of GEC (Hindi) channels that had a reserve price of Rs 15 crore, the highest bid stood at Rs 15.2 crore. Meanwhile, Bucket A with Movie (Hindi) channels, which had a reserve price of Rs 12 crore, saw the highest bid at Rs 13.6 crore.
In Bucket B that includes channels of genres like Music (Hindi), Sports (Hindi), Movies (Bhojpuri), GEC (Bhojpuri), Teleshopping (Hindi) the reserve price was Rs 10 crore. Here the highest bid stood at Rs 12.25 crore.
In category C — News & Current Affairs (Hindi / Punjabi) — the reserve price was Rs 7 crore, while the highest bid came for Rs 12.25 crore, making the category the most sought after band.
In the case of Bucket D — all other remaining Genre (Language) — the highest bid recorded was of Rs 6.25 crore while the genre had a reserve price of Rs 6 crore.
Finally, the R1 bucket for Devotional/Aayush/Spiritual channels with a reserve price of Rs 3 crore recorded Rs 7.15 crore as the highest bid.
Applications were received for the e-auction of 54 slots under five buckets with allocations being successfully completed for 53 of them. The channels, who have successfully bid for the slots, will come on air on DD Free Dish from April 1, 2020. The allocations will be effective for a one-year term.
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