Colors most watched Hindi GEC in urban market in 2017-18, Star Plus follows

According to BARC data, Zee TV bagged the third and Sony Entertainment Television the fourth positions, respectively

e4m by exchange4media Staff
Updated: Apr 10, 2018 8:57 AM

Viacom18’s flagship Hindi General Entertainment Channel (GEC) Colors has bagged the top position in viewership in the urban Hindi speaking market for the entire fiscal year 2017-18.

According to a data released by Broadcast Audience Research Council (BARC) India (HSM Urban; NCCS 2+; FY 2017-18: Week 14 ’17 – Week 13 ’18), the average weekly gross viewership of the channel is 394 million impressions.

Star Plus bagged the second spot with 379 million impressions, followed by Zee TV on the third position with 352 million impressions.

Sony Entertainment Television claimed the fourth position with 305 million impressions, whereas Sony’s comedy channel Sab TV stood at number five with 284 million impressions.

Star India’s free to air (FTA) channel Star Bharat garnered the sixth spot with 280 million impressions and &TV grabbed the last spot with 142 million impressions.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.