BARC Week 41: Star Utsav topples Zee Anmol to emerge leader in overall market

Star Plus and Zee Anmol continued to lead urban and rural markets, respectively.

e4m by exchange4media Staff
Updated: Oct 18, 2018 2:49 PM

Star Utsav toppled Zee Anmol to bag the leadership position in the overall market with 868 million impressions in Week 41 of Broadcast Audience Research Council (BARC) India data. Zee Anmol slipped to the second spot with 804 million impressions and Star Bharat bagged the third position with 748 million impressions.

Colors’ Naagin3 continued to lead the list of top five programmes in the overall market with 13.4 million impressions, followed by Zee Anmol’s Kumkum Bhagya on second slot with 12.7 million impressions and Zee TV’s Kundali Bhagya on the third spot with 12.3 million impressions. Zee Anmol’s Mahek and Star Bharat’s Radhakrishn stood at number four and five positions with 10.9 million and 10.6 million impressions, respectively.

Hindi GEC Urban

Star Plus continued to lead the urban GEC market with 486 million impressions, followed by Sony Entertainment Television on second spot with 456 million impressions. Zee TV stood on Number 3 with 416 million impressions. Colors took the fourth position and Star Bharat the fifth position with 408 and 358 million impressions, respectively

Colors’ Naagin3 continued to dominate the list of top five programmes in the urban market as well, with 9.0 million impressions. Zee TV’s Kundali Bhagya bagged the second spot with 7.4 million impressions followed by Star Plus’ Yeh Rishta Kya Kehlata Hai and Kulfi Kumar Bajewala on third and fourth spots with 7.3 and 6.7 million impressions, respectively. Sony Entertainment Television’s KBC stood on the fifth spot with 6.1 million impressions.

Hindi GEC Rural

Zee Anmol leads the rural market with 660 million impressions, followed by Star Utsav on the second spot with 631 million impressions and Sony Pal on the third with 428 million impressions. Star Bharat and Dangal TV stood on the fourth and fifth positions with 389 million impressions and 352 million impressions, respectively.

Zee Anmol’s Kumkum Bhagya continued to lead the list of top five programmes with 10.6 million impressions followed by Mahek on the same channel at second slot with 9.0 million impressions. Star Utsav’s Rabba Ve and Veera bagged third and fourth spots with 6.9 and 6.1 million impressions, respectively. Sony Pal’s Taarak Mehta Ka Ooltah Chashma stood at Number 5 with 5.8 million impressions.


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