BARC Week 4: PolicyBazaar most advertised brand on TV

Hindustan Unilever Limited retained its top rank in this week’s list of top 10 advertisers

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PolicyBazaar has emerged as the most advertised brand on television ahead of the annual exercise to file income tax returns in the fourth week of 2018 (January 19-25 ). With 12,738 insertions, PolicyBazaar overthrew Dettol Liquid Soaps which had been the leader for two weeks.

Santoor Sandal and Turmeric came third with 10565 insertions, while Godrej Expert Rich Creme Hair Color slipped down two ranks from last week’s ranking and came fourth with 10224 insertions. Lux Toilet Soap came in fifth with 9692 insertions. 

Top Advertisers

Hindustan Unilever Limited retained its top rank in this week’s list of top 10 advertisers. It made 1,30,232 insertions during the period. Reckitt Benckiser India and ITC Limited held on to their respective second and third spots on the list with 61,190 and 37,906 ad insertions, respectively.

Amazon India entered the top 5 list with 28,230 ad insertions while Cadbury’s came in a close fifth with 27,925 insertions. 
 

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