BARC Week 39: Hindi & English news channels see surge in viewership

The rise in viewership could be attributed to PM Modi’s speech at Houston which was widely telecast across news channels

by exchange4media Staff
Published - Oct 3, 2019 4:43 PM Updated: Oct 3, 2019 4:44 PM
BARC

There has been a visible jump in the impressions of both Hindi and English new channels, as per figures released by BARC for Week 39.

The rise in viewership could be attributed to PM Narendra Modi’s speech at Houston which was beamed on nearly every news channel on September 23. The week 39 of BARC India tracked the impressions recorded for the September 21 to September 27 period.

The combined impressions for the top 5 English news channels in Week 38 were 1928000 which went up to 2716000 impressions in Week 39 (approx. 40 per cent).

As for Hindi news channels, the combined impressions of the top five news channels in Week 38 were 511897 impressions which went up to 545803 impressions (approx. 7 per cent).

In the Hindi news genre for HSM (U+R), Aaj Tak continues to be on top with 127463 impressions in week 39. In the previous week it recorded 114016 impressions. India TV which had moved up the ladder last week with 101656 impressions to the second spot has slipped to the third position but it still scored impressions of 104248. Zee News moved up to the second position with 112261 impressions. On week 38, Zee News had scored 100993 impressions. News18 India and ABP News too saw a bump in impressions on week 39 to 103011 and 98820 from 99971 and 95261 respectively.

Coming to English News channels (U+R), on Week 38, Republic TV had 621000 impressions, Times Now was on 469000 impressions, DD India scored 309000 impressions, India Today Television was on 276000 impressions and CNN News18 at 253000 impressions. For week 39, while the pecking order remained the same, all of them saw a spike in impressions. Republic TV moved up to 893000 impressions, Times Now at 621000 impressions, DD India at 439000, India Today Television at 401000 impressions and CNN News18 at 362000 impressions.

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