BARC Week 37: South: Colors Kannada, Asianet, Sun TV and Star Maa retain top positions
In top five program category overall market, Colors Kannada's ‘Lakshmi Baaramma’ continued to lead
The Broadcast Audience Research Council India has released their Week 37 data and the top players in South GEC category Colors Kannada, Asianet, Sun TV, Star Maa reserved their first positions this week as well.
In the across genre category, Sun TV bagged the first position with 1043 million impressions, among Top 10 channels. Star Maa came in the sixth spot with 668 million impressions.
Colors Kannada with 461 million impressions came in the first spot in Kannada GEC category. Zee Kannada came second with 413 million impressions followed by UdayaTV with 249 million impressions. Udaya Movies with 199 million impressions came fourth followed by Star Suvarna with 154 million impressions.
In the Kannada program category, Colors Kannada’ s prime time serial 'Lakshmi Baaramma' bagged the first spot with 6.4 million impressions.
Asianet bagged the first spot in Malayalam GEC category with 317 million impressions. Surya TV clinched the second spot with 100 million impressions. Flowers TV came third with 92 million impressions followed by Mazhavil Manorama with 86 million impressions. Asianet Movies bagged the fifth spot with 71 million impressions.
The prime-time serials of Asianet bagged the first spot in top 5 positions in the Malayalam program category with their prime time serial 'Kasthooriman' with 5.2 million impressions.
The market leader SUN TV came first with 976 million impressions in Tamil GEC category.
Star Vijay claimed the second spot with 508 million impressions. Zee Tamil came third with 484 million impressions. KTV with 296 million impressions came fourth and Adhithya TV claimed the fifth spot with 74 million impressions.
SUN TV’s prime time serials claimed first spot in the top 5 program category with the channel’s prime time serial 'Naayagi' with 10 million impressions.
Star Maa came first in Telugu GEC category with 627 million impressions. Zee Telugu with 508 million impressions clinched the second spot. ETV Telugu bagged the third spot with 485 million impressions followed by Gemini TV with 468 million impressions. Gemini Movies bagged the fifth spot with 204 million impressions.
Star Maa bagged the first spot in Top 5 position in the program category with channel’s TV serial Karthika Deepam with 10 million impressions.
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