Ad roadblock for ITC brands on Star Network

ITC’s personal care brands Fiama Di Wills are Vivel are the only ads on Star Network channels from 8 pm on December 15 to 8 pm on December 16.

e4m by exchange4media Staff
Published: Dec 16, 2011 7:42 AM  | 1 min read
Ad roadblock for ITC brands on Star Network

Star Network has undertaken ITC’s first ever roadblock exercise. In a 24-hour advertising deal, India’s largest network of channels will air advertisements only for ITC’s leading personal care brands Fiama Di Wills and Vivel.

Beginning 8 pm on December 15, 2011 till 8 pm on December 16, 2011, Star Network channels – Star Plus, Star Gold, Star One, Star Utsav, Channel [v], Star Movies, Star World, Fox Traveler, Star Jalsha and Star Pravah – are airing advertisements of Fiama Di Wills and Vivel for a 24-hour period.

Vivel Active Fair, ITC’s first fairness cream, leads the product line-up, followed by Vivel Luxury crème, the premium range of soaps from the Vivel bath care portfolio; Fiama Di Wills Men, the range of shower gel and bathing bar; Fiama Di Wills Gel Bar; Fiama Di Wills Shower Gels; Vivel Milk Cream & Glycerine; and Vivel Ultra Pro, the anti-dandruff shampoo.

 

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube