10+2 ad cap: TDSAT hearing deferred to October 31

The TDSAT hearings, scheduled for Oct 21 for select music channels & on Nov 11 for news broadcasters, have been rescheduled collectively to Oct 31 for all the channels

e4m by Abhinav Trivedi
Updated: Oct 19, 2013 10:20 AM
10+2 ad cap: TDSAT hearing deferred to October 31

The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) hearings, scheduled for October 21 for select music channels and on November 11 for news broadcasters, have been rescheduled collectively to October 31 for all the channels.

Senior sources in the industry shared that TDSAT will take a collective decision on October 31 on Telecom Regulatory Authority of India’s (TRAI) 10+2 ad restriction.

As is known, major broadcasters such as Sun TV, 9XM, B4U, E24 and various regional broadcasters had recently moved a petition against the TRAI order of 10+2 ad cap, which makes it mandatory for broadcasters to air 12 minutes of advertisements in a clock hour, including self promotion, under the Quality of Service (QoS) norm, which is part of the Cable Television and Network Rule (CTNR), 1994.

Earlier, News Broadcasters Association (NBA), representing news channels, had also got a stay order on the ad cap implementation. TDAST had stated, “Till further orders, TRAI shall not take any coercive measures against the appellants or its members to make them abide by the impugned Regulations.”

While some major GECs such as Star Plus, Zee TV and Colors are following the ad cap, MSM Group and many regional and music broadcasters are not following it. It has also been reported that some broadcasters are playing 12 minutes of commercial advertising, while some are playing the advertisements in the 12+2 format instead of 10+2.

The October 31 judgement is expected to bring in clarity in the industry regarding the ad restrictions.

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