RAM Week 27-30: Fever FM continues to dominate in Mumbai, Delhi
Radio City and Radio Mirchi maintained their leadership positions in Bangalore and Kolkata respectively in the given period
In Week 27-30 of RAM Ratings, Fever FM continues to maintain its top spot in Mumbai and Delhi, while Radio City maintained the lead in Bangalore and Radio Mirchi in Kolkata. The four week time period for the survey is between 28th June and 25th July 2020.
In Mumbai, in a universe of 12.2 million listeners, Fever FM had a 17.8% share. Radio Mirchi held the second spot with a 14.1% share. Big FM came third with 13.7%. Listenership peaked at 11:00 am - 12:00 am. Cumulative reach for the recent 4 weeks is 87.5 %.
In Delhi, in a universe of 16.5 million listeners, Fever FM topped with 19.1 listenership % share. Radio Mirchi stood second at 15.6% and Red FM at third with a 13.5% share. Listenership peaked between 9:00 am and 10:00 am. Cumulative reach for the recent 4 weeks is 93.6 %.
In a universe of 5.3 million listeners, Radio City held the lead with a 29.9% share in Bangalore. Big FM came second with 23.8% and Fever FM stood at third position with 16.4%. Listenership peaked between 8 am and 9 am. Cumulative reach for the recent 4 weeks is 86%.
In Kolkata, Radio Mirchi led with a 28.6% share in a universe of 9.1 million listeners. Big FM came second with a 26.5% share and Red FM with a 13.6% share. Listenership peaked between 9:00 am and 10:00 am. Cumulative reach for the recent 4 weeks is 67.1%.
In this time period, Bangalore and Kolkata saw more listeners tuning in. Radio listening in out-of-home increased in all markets.
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