RAM Ratings Week 7: Fever leads Mumbai and Delhi

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively.

by exchange4media Staff
Published - Mar 6, 2018 8:50 AM Updated: Mar 6, 2018 8:50 AM
The seventh week of 2018 of RAM Ratings witnessed Fever ruling over Mumbai and Delhi. Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively.

This week in the Mumbai universe of 12.2 million listeners, Fever FM shared the top spot with improved 16.1 per cent, followed by Radio Mirchi and Radio City. Radio Mirchi maintained its second spot with 13.5 per cent while Radio City climbed to third spot with 13.1 per cent share. Big FM slipped to the fourth spot with a 12.7 per cent share. Meanwhile Red FM retained its fifth spot with 11.5 per cent share. Early morning followed by mid-morning and morning time band observed the highest listenership on the total radio.

Fever continued to dominate the Delhi market in a universe of 16.5 million listeners with 18.5 per cent share. Radio Mirchi and Radio Nasha climbed to second and third spot with 12.5 per cent and 12.2 per cent share respectively. Radio City slipped to fourth spot with 12.1 per cent share while Air FM2 Gold continued to hold on to its fifth spot with 10.7 per cent share. Mid-morning followed by evening and afternoon time band observed the highest listenership on the total radio.

In Bangalore, Radio City maintained its leadership position with 25 per cent share in the universe of 5.3 million listeners. Big FM, Radio Mirchi and Fever FM held on to its second, third and fourth spot with 17.5 per cent, 17.2 per cent and 13.6 per cent respectively. Air FM Rainbow took the fifth spot with 5.8 per cent share. Here, afternoon followed by night and evening observed the highest listenership on the total radio.

The Kolkata market was dominated by Radio Mirchi with 20.4 per cent share, followed by Fever FM and Big FM which retained their spot with 17.3 per cent and 16.7 per cent shares respectively. Red FM and Amar FM also held on to their fourth and fifth spots with 9.9 per cent and 9.1 per cent share respectively. Morning followed by mid-morning and afternoon time band observed the highest listenership on the total radio. For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Advertisment

Advertisment

Advertisment