RAM Ratings Week 7: Fever FM continues to rule in Mumbai and Delhi

Radio City and Radio Mirchi retain their lead in Bangalore and Kolkata respectively

RAM Radio

In Week 7 of the RAM ratings, Fever FM continued to dominate in Mumbai and Delhi, while Radio City led in Bangalore and Radio Mirchi held the top spot in Kolkata.

In Mumbai, in a universe of 12.2 million listeners, Fever FM held a 17.6 per cent share, followed by Radio Mirchi with 13 per cent share and Big FM with 12 per cent. Early morning, followed by mid-morning and morning time bands observed the highest listenership on total radio.

Fever FM was also in the leading position in Delhi with a 17.7 per cent share in a universe of 16.5 million listeners. This was followed by Radio City with 14 per cent share and Radio Mirchi with 13 per cent share. Early morning, followed by evening and night time bands observed the highest listenership on total radio.

In Bangalore, Radio City retained the lead with a 25 per cent share in a universe of 5.3 million listeners. Big FM garnered 20 per cent share, while Radio Mirchi took the third spot with a 16 per cent share. Evening, followed by mid-morning and night time band observed the highest listenership on total radio.

Radio Mirchi continues to be the leader in Kolkata with 19 per cent in a universe of 9.1 million listeners. Big FM followed with a 17 per cent share, while Fever FM held a 16 per cent share. Morning, followed by afternoon and mid-morning time bands observed the highest listenership on total radio.

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92.7 Big FM Agra enhanced the cultural festivities at the ‘Taj Mahotsav’

The radio station did a studio shift for RJ Akansha’s live show throughout the 10-day cultural festival

Big FM

Radio network 92.7 BIG FM successfully concluded its association with Taj Mahotsav 2019, a festival which showcases the rich cultural heritage of Agra. 

Considering the local connect and reach in the region, 92.7 BIG FM was roped in as the official radio partner for one of the biggest cultural fest in the city. It engaged the locals on-ground and on-air with a studio shift at Shilpgram, Agra and hosted live shows and interviews of artists performing at the 10-day-long artistic extravaganza.

As a part of the association, 92.7 BIG FM effectively showcased the essence of the Mahotsav and city’s excellence in art, craft and culture through dedicated programming on-air. To increase the festival fervour across the day, an on-air property titled BIG Taj Mahotsav was created which was sponsored by Tapan Group, powered by Chaubey Ji Masale and had associate sponsorship from Amrit Sharbati. The radio station did a studio shift where RJ Akansha went live from the on-ground venue throughout the 10 days of the festival. She interviewed celebrities including Usha Uthup, Altaf Raja, Jasbir Jassi, who graced the festival with their presence. Apart from the celebrities, RJ Akanksha was seen engaging with festival attendees through fun on-air interactions and games and giving away huge gratifications to contest winners. 

Speaking about associating with Taj Mahotsav, BIG FM spokesperson said, “We are glad to partner with a widely followed cultural festival like ‘Taj Mahotsav’. Through this association, we leveraged our reach and created hyper-local content across on-air and digital mediums inadvertently connecting a wider set of audience through this historic event. Hosting RJ Akanksha’s show live from the venue was an important leg of the activity. The show’s theme perfectly resonated with the essence of the event and served as a perfect medium for aspiring artisans to be known in the region through insightful interviews.”

The on-air elements from the festival were also simulcast on the radio station’s digital platforms thereby bringing the festivities closer to the masses and providing the required combination of audio and visual entertainment to listeners across the city. 

RAM Ratings Week 8: Fever FM, Radio City, and Radio Mirchi dominate in Mumbai

Radio City continues to retain the leading position in Bangalore, while Radio Mirchi rules in Kolkata

RAM Radio

In Week 8 of the RAM Ratings, Fever FM continues to retain its dominance in Mumbai and Delhi, while Radio City and Radio Mirchi lead in Bangalore and Kolkata respectively. 

In Mumbai, in a universe of 12.2 million listeners, Fever FM held a 17.5 per cent share, followed by Radio City and Radio Mirchi. Early morning, followed by mid-morning and morning time band observed the highest listenership on total radio.

Fever FM also led in Delhi with an 18 per cent share in a universe of 16.5 million listeners. Radio City took the second position with 14 per cent share, while Radio held the third spot with a 13 per cent share. Early morning, followed by evening and night time bands observed the highest listenership on total radio.

Radio City continues to hold the number position in Bangalore with a 25.5 per cent share in a universe of 5.3 million listeners. This is followed by Big FM with 19 per cent share and Radio Mirchi with 16 per cent share. Afternoon, followed by mid.morning and evening time bands observed the highest listenership on total radio.

In Kolkata, Radio Mirchi continues to dominate with a 19 per cent share in a universe of 9.1 million listeners, Fever FM took the second position with 18 per cent share, while Big FM held the third position with 17 per cent share. Morning, followed by mid-morning and afternoon time band observed the highest listenership on total radio.

 

The Golden Mikes Awards 2019 are here - submit your entries now!

The time will be up on April 1 when entries for the ninth edition of exchange4media Golden Mikes Awards 2019 close

Golden Mikes 2019

Launched in 2010, Golden Mikes Radio Advertising Awards celebrates the very best of Indian radio, honouring outstanding programming, on-air personalities, marketing and promotions and creativity within the industry. The awards acknowledge the contribution of advertising agencies, media agencies, radio stations, brand and others to the growth of the radio industry. 

The ninth edition is accepting nominations for radio campaigns executed from March 1, 2018 to February 28, 2019 across various categories: Effectiveness, Creativity, Promotions, Innovation, Broadcaster, Language radio and Excellence. You can send in your entries by April 1, 2019. 
Like every year there will be an exhaustive evaluation of the entries by the grand jury chaired by Ramakrishnan Ramamurthi, Chief Executive of Polycab.

This year the event will also host a radio advertising conference called On Air. In its very first edition, the conference will be a half day event consisting eminent speakers, panel discussions and an interactive fireside chat discussing the various facets of radio advertising such as: Radio keeping up with the Digital Age, Radio trends & challenges in having a proper Measuring Metric system, the Importance of Regional Radio Advertising, radio still being one of the fastest growing traditional mediums and its opportunities for Brands, Agencies, Marketers and much more.

Don’t forget to send in your entries, you still have time to be a part of one of the biggest radio advertising events.

To know more, click here: https://e4mevents.com/golden-mikes-2019/

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Radio Mango launches second installment of its ‘Song-Distance’ campaign

For the campaign hoardings all over town approximated distances to the number of songs you could listen to before reaching a destination

Radio Mango Song Distance Campaign

Time is only as quick or slow as your state of mind. Stuck in traffic, surrounded by the impatient honks of a hundred cars and the terror-inducing antics of two-wheelers in a hurry, the two minutes to the next green light may seem like an eternity. But if you are humming along to a timeless classic, the same two minutes may vanish like two seconds! Radio Mango speaks the language of music.

It is this promise they made in their tagline ‘Nattilengum Pattayi’, which, based on the context can mean ‘Music everywhere’ or ‘talk of the town.’ These two ideas were married when they launched their much lauded ‘song-distance campaign’ a few years ago.

Hoardings all over town approximated distances to the number of songs you could listen to before you got to your destination. “Our listeners – and just about anyone out on the roads – had a fun time calculating the number of songs it actually took and would often call us to tell us we were right or that the traffic had made our calculation horribly wrong. It achieved both our purposes – at least for a while, people forgot the tedium of traffic and just focused on the music. It became the talk of the town,” said Ashok KG, Head Marcom & Activation.

In 2019 ‘Song-Distance’ campaign 2.0 was launched. “We couldn’t just repeat what we had done before, despite its huge success. This time we took the help of technology to make it even more interesting. Hoardings that appeared at major junctions didn't just tell you the number of songs it will take for you to get to wherever you need to be – it calculated time-based on the state of traffic, in real time,” said Ashok.  

So, the same hoarding that told you that 2 songs will get you to the nearest mall on your way home from the gym in the morning will tell you that it now takes 5 songs – at peak hours. The traffic data available with Google Maps is used here on the technology front. “This one-of-a-kind use of technology is what we offered our listeners this time around. Effective. Engaging,” added Ashok.

Satyanarayana Murthy steps down as Radio Indigo CEO

Before Radio Indigo, Murthy was National Marketing Head at Radio City where he had stint of almost seven years

Satyanarayana Murthy

Satyanarayana Murthy, Chief Executive Officer (CEO), Radio Indigo has stepped down from his role.

Murthy joined Radio Indigo in 2016 where his mandate included designing its new growth story and implementing the overall vision of the organisation. He was also responsible for refurbishing the brand to make it relevant to the consumers and advertisers in the changed landscape.

A part of Jupiter Capital group, Radio Indigo has operations in Bangalore and Goa and it has also bracketed itself in the international music niche.

Prior to joining Radio Indigo, Murthy was National Marketing Head at Radio City where he worked for seven years.

Aside from his career in Radio, Murthy has also worked with L&T, Bharat Shell and Adlabs Films. 

India is unique in the way different trends co-exist: Shashi S Vempati, Prasar Bharati

At a talk on ‘Digital Broadcasting and Future of Journalism’, Vempati, Prasar Bharati CEO, spoke about the role played by public broadcasters in the emergence of New India and other issues

Vempati

Public broadcasters need to re-invent themselves to stay relevant, said Prasar Bharati CEO Shashi Shekhar Vempati at a talk organised by IIT Kanpur on ‘Digital Broadcasting and the Future of Journalism’ under the News Indian Manthan Leadership talk series on Wednesday. 

Vempati spoke on a gamut of issues, including the general state of public broadcasting, the role played by public broadcasters in the emergence of New India, the recent initiatives taken by Prasar Bharati and how they were preparing for the Digital era. 

On the general state of public broadcasting, Vempati said: “When we were growing up, we had one channel, one radio station, now it is a different environment. More so, in the last 10 years media consumption has undergone a radical change. Broadcasters across the globe have been feeling the same because everything has become Digital and On Demand. WhatsApp, Netflix and Amazon Prime have re-written the rules of how media is being consumed. This is not the era when the entire family gathered around TV sets.”

Vempati also shed light on how different trends co-exist in India. “India is unique. The story of new India is not about one government scheme. It is the story of how many different trends co-exist, how technology has evolved and how economy has grown, reflecting the length, breadth, diversity and complexity of India as a country. That’s how we are looking at a new India.”

On the changes in the country’s TV viewership, Vempati said: “Broadcast Audience Research Council (BARC) does a survey every year, which shows how the demographic in this country has changed. The survey in 2016 and in 2018 has shown dramatic changes in the country in terms of how electrification has led to a shift in TV penetration. Even though Digital is growing, TV viewing has also grown along. There was a large part of the country which did not have 24x7 electricity and with more homes getting electrified, TV viewership is on the rise.”

In India, Print media is still growing as opposed to most other countries, Vempati said. “There are several trends happening in India at the same time. At the top end of the society, there is a shift towards Digital and On Demand content, while traditional media continues to dominate in the bottom of the structure. So both trends co-exist,” he added. 

According to Vempati, public broadcasters must re-invent themselves to stay relevant. He also spoke about the funding of channels for public broadcasters.  “Funding models of public broadcasters vary across the globe. India’s model of public broadcasting is unique in the world. In case of BBC, there is something called a licence fee. So if you want a Television set you have to pay the fee and that goes to the public broadcaster. The same method is followed in Japan too.”

Speaking about the funding of India’s public broadcasters, Vempati said: “In case of India, it is very unique. The funding model in India is slightly hybrid where the wages of employees comes from the government, while the cost of operations must be funded by public broadcasters themselves. So we need to generate ad revenue to fund our operational cost and no public broadcaster in the world does that.” 

He also shared his insight on the challenges of public broadcasting in India. “In case of Doordarshan, there are 24 satellite channels and a large number of terrestrial stations. In the case of All India Radio, it is a complex network running into few Hindi stations. The major challenges lie in the number of languages and dialects in which content is created.”

Speaking on how Prasar Bharati is preparing for the Digital era, Vempati said: “Historically most of our terrestrial network, both TV and Radio, used analogue technology. One of the shifts that we started a few years back was to move to Digital terrestrial TV. Similarly, about 38 radio transmissions have moved to Digital transmission.”

The on-demand section is another interesting story, where we have significantly increased our Digital presence. We have two news channels-DD News and Rajya Sabha TV-with millions of subscribers on YouTube. Today, the content on YouTube is available in languages like Garo, Khasi, Dogri and several other dialects. That has increased the Digital footprint of the public broadcaster.”

Prasar Bharati has more than 270 active social media handles and early last year it integrated AIR with Amazon Alexa, Vempati said. 

“The future of digital broadcasting is convergence. In recent times, DD India has caught the attention of a number of people and our intention behind carrying DD India was not to fight a domestic battle with other private broadcasters. We wanted to take DD India global. We took the first step last week when Prime Minister Narendra Modi was in Seoul. We had an MoU signed with the Korean public broadcaster KBS and Prasar Bharati. As part of that MoU, DD India will be carried in the Korean OTT platform and KBS will be carried on Free Dish-DTH. This is a baby step for creating a global voice for India,” Vempati signed off. 

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RAM Ratings Week 6: Fever FM continues to hold top position in Mumbai and Delhi

Radio City and Radio Mirchi retain the lead in Bangalore and Kolkata respectively

RAMRadio

In Week 6 of the RAM ratings, Fever FM continues to dominate in Mumbai and Delhi, while Radio City leads in Bangalore and Radio held the top spot in Kolkata.

In Mumbai in a universe of 12.2 million listeners, Fever FM led with a 17.3 percent share, followed by Radio Mirchi with 13 percent and Radio City. Early morning followed by mid-morning and morning time bands observed the highest listenership on total radio.

Fever FM was also in the lead in Delhi with 18.6 percent share in a universe of 16.5 million listeners. This was followed by Radio City with 13 percent share and Radio Nasha with 12 percent. Evening, followed by early morning and mid-morning time band observed the highest listenership on total radio.

In Bangalore, Radio City retained its top spot with a 25.5 percent share in a universe of 5.3 million listeners. Big FM followed with a 19 percent share while Radio Mirchi held the third spot with 17 percent. Afternoon followed by evening and then mid-morning time bands observed the highest listenership on total radio.

Radio Mirchi remained the leader in Week 6 in Kolkata with a 19 percent share in a universe of 9.1 million listeners. Fever FM followed at 18 percent, and Big FM held the third position with a 17 percent share. Morning followed by afternoon and mid-morning time bands observed the highest listenership on total radio.

Audience is socially conscious, they prefer brands with a purpose: Abraham Thomas, Big FM

Thomas, CEO, Big FM, shares insight on how audio as a medium can be integrated into different platforms & the change in the listener's demand for content as opposed to music

Big FM

Radio network 92.7 Big FM started out 13 years ago and now has over 59 stations all over India. Known for its unique storytelling in the country, Big FM wants to change the world and their journey begins by changing its audiences’ thoughts. Stemming from this philosophy they launched a new show ‘Dhun Bhadal Ke Toh Dekho’ in Mumbai last week.

The host and brand ambassador of the show, Vidya Balan is a perfect representative for the gravitas the show is trying to bring about. This show is not shying away from topics which people are sometimes afraid to talk about. “If we talk about topics we begin to understand people and relationships better,” stated Balan at the promotional event. Their motive with the show is not to change the world but they are saying, “Dhun Bhadal Ke Toh Dekho”, having conversations about themes like body shamming, child sexual abuse, new age parenting, superstition, gender inequality to name a few.

Radio as a medium can influence and make its listeners think and the new show is Big FM’s endeavour for a better tomorrow. Encouraging listeners to look at things from different perspectives. Big FM has always been at the forefront of change and radio as a medium can really help with that.  

exchange4media conversed with Abraham Thomas, CEO, Big FM who gave us insight into this new show and the change in radio content. 

For a listener content in radio has triumphed over the demand for music. 

There is a lot of change that is happening and the audience is expecting brands like ours to show them the way. Very clearly their preference is to brands which have a greater purpose. You will see even the big advertisers like the Unilever’s or the P&G’s, communication has moved from the product. Especially for media brands like ours, the first decade of the radio industry emphasised on music. Now, very clearly in the last 12 years, all the talent has gained credibility. Celebrities and Influencers have been navigating the audience through different phases of their life. So very clearly there is an expectation to become a brand with a purpose. We have evolved into a purpose-driven marketing strategy. We have the credibility, reach, we are the theatre of the mind. Listener's trust us. We can positively influence the listeners thinking. That's how the transition of radio content has come about. 

Big FM is a broadcast medium. Will you integrate the show into a digital platform?

The beauty of radio is that it seamlessly integrates across platforms. We see ourselves as audio entertainment rather than just radio entertainment. The audio content that we create flows through FM, it can also flow through digital and it will flow through social media. All our channels have multimedia assets so it will go across multiple platforms. It is no longer about audio content. Wherever audio content is available we’ll be there. It is no longer restricted to radio alone. Radio has the biggest reach in mass media. It is obviously higher than digital. The reach of radio is as close to television. We will obviously use radio as a platform and get the maximum reach, but we will also make sure that the content goes across multiple platforms.

Should brands opt for: An emotional and social message to lure in a consumer or a functional approach?

Initially, brands go for the functional approach. After a time brands realise that a functional benefit at times is too generic, then you build an emotional cord around your brands and the consumer sees that. In this digital world if that is meaningless than things fall apart. The audience today is socially very conscious and therefore they are expecting and prefer brands that have a larger purpose. So that is the shift that has happened. A pure emotional approach without a purpose is not enough. You need a purpose for the brand to live up to so that the consumer pays attention to the brand. Our show, ‘Dhun Bhadal Ke Toh Dekho’ has an emotional connect but is mixed with a functional purpose.

Radio City and Noida Metro Rail Corporation bring customized content to commuters

The co-branded feed, “Radio City NMRC –Noida Metro Ka Apna Radio Station” plays curated content in Hindi from Sector51 in Noida to the Depot Station in Greater Noida

Radio City RJ Ginnie

Taking the entertainment quotient a notch higher, Radio City, India’s leading radio network has partnered with NMRC (Noida Metro Rail Corporation) to provide passengers with a unique in-transit entertainment experience. Radio City delivers seamless and latest hyperlocal content consisting of music, entertainment and trivia focused around Noida, Greater Noida and NMRC across all 21 stations of the NMRC Aqua Line.

The co-branded feed titled, “Radio City NMRC –Noida Metro Ka Apna Radio Station”, plays curated content in Hindi from Sector51 in Noida to The Depot Station in Greater Noida, covering 29.7 KMs metro corridor. After a successful partnership with LMRC (Lucknow Metro Rail Corporation), to offer specialized content across 8 Lucknow Metro Stations, Radio City replicates the feat amongst the listeners and commuters of Noida.

The Aqua Line was inaugurated by Yogi Adityanath, Hon’ble Chief Minister of Uttar Pradesh on 25th January 2019 and the commercial services for commuters began on 26th January 2019. Radio City network is providing exclusive entertainment on the Aqua Line from the day of commencement of the commercial services. The Noida Metro makes the commute easier and trendier for the residents of Noida, with Radio City’s entertaining with mood mapped music.

Commenting on the partnership with NMRC, Apurva Purohit, President, Jagran Group said, “Radio City has always been a pioneer in creating innovative ways to provide listeners with content that is suited best for their preferences. Partnering with NMRC is a testimony to our expertise on exploring new avenues of entertainment in emerging fields such as the next generation mobility of hyperlocal experiences. Being the first radio network to provide customized in-transit entertainment to metro commuters, we believe this synergy will help us not only reach a larger audience base but also make their transit experience a pleasant one and give them specialized relevant content.”

Expressing his views on the partnership, Alok Tandon, CEO, Noida Metro Rail Corporation, said, “We are really excited about NMRC’s partnership with Radio City. Radio City is the best radio network when it comes to understanding the essence of the city and what connects best with its audience. Being one of the oldest players in the radio industry, we couldn’t have had anything better, and we look forward to this successful partnership.”

Radio City 91.1FM in Delhi installed a radio studio at NMRC Sector 51, Noida on 20th February 2019. Radio City’s most loved jocks, RJ Ginnie, Divya, Yuvi, Aadi–Manav broadcasted their respective shows LIVE from the metro station from 7:00 am to 9:00 pm, and gave Noida citizens a treat of foot tapping music and entertainment.

The partnership with NMRC further highlights how Radio City lives true to its brand philosophy by providing locally relevant content to the listeners, infused with regional flavour, thereby truly establishing, ‘Noida Ki Rag Rag Mein Daude Radio City.

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Radio can create waves in a crowded broadcasting spectrum: Experts

At the 2nd edition of the Radio Festival held to mark World Radio Day, experts talk about staying on top in an ever-crowding broadcasting spectrum and diverse offering in digital

Radio Festival Panel

The second edition of Radio Festival, in partnership with exchange4media, marked World Radio Day and took place in New Delhi on February 13. The festival included live performances, exhibitions and slotted panel discussions. This year touched on the theme of Dialogue, Diversity, and Peace.

Industry leaders from the radio space took part in an engaging panel discussion on creating waves in a crowded space. The panel was moderated by Anuradha Raman, from The Hindu and included Anju Nigam JS, Ministry of Information and Broadcasting; Nisha Narayanan, Red FM; Asheesh Chatterjee, Big FM; Rahul Namjoshi, MY FM and  Sanjoy Majumdar, BBC.

The panel engaged key players in a discussion about how to stay on top of the game in an ever-crowding broadcasting spectrum and diverse offering in the digital space, even as they must continue to retain and expand their listener base.

Moderator Anuradha Raman asked why despite the radio industry being nearly 18-19 years old, it is exactly where it started, with little to distinguish from one FM radio to another. Nisha Narayanan said, “Maybe from the music point of view, we may sound similar but I think the non-music content is a differentiator. So, from the non-music point of view, I think the RJ’s are a brand in themselves, there is Malishka, Ronak, Ashish, Kisna and Heena to name a few. There is a myth that commercial radio stations don’t talk about social issues, it’s just that we probably do it in a little more interesting manner. There is a lot of differentiated content format; there is storytelling, reality radio, audio books etc.”

Speaking about why a particular type of music is being played on radio channels i.e Bollywood music and why not enough investments are been made in researching the music, Asheesh Chatterjee emphasised, “We play music in 17 different languages. We recently changed our tag line to ‘Dhun badal ke toh dekho’ and under that umbrella, and we are launching a big show with a Bollywood personality. We will be covering 24 controversial topics ranging from body shaming, dowry to 377, and we are talking about why we are not looking at these subject in a bigger manner. Radio has evolved from just being a music station to being a far more engaging content supplier." 

Anju Nigam JS added, “It’s not that there is no research going on, there has been some improvement in the content even in the commercial channels and I am told the RJs are also evaluated by the audience, and most of them are now inclined to taking social issues as well.”  

Sharing his thoughts on diversifying content, Sanjoy Majumdar, “We have a varied range of content from news discussions, calling programs, plays and art shows. I think radio as a medium is up there, it is intimate, creative and the reach is phenomenal. Its ability to connect with a country like India which is so diverse is incredible.”

The panel also spoke about why such an intimate medium attracts such hefty license fees, and what the government has done to help the radio industry in the last 18 years to make it popular in an era of digital space. Anju Nigam JS explained, “License fees are determined by a process of auction. And the more the demand, the higher the price of the auction. The government started in 2001 with a small contingent of 21 stations and now the number of stations has moved to more than 300, so this has been the rate of expansion. This has become so popular that there was a demand to have more channels in more cities. Radio will never lose its importance it is a very powerful medium which is portable, dynamic."

Lastly, when asked what kind researching goes into understanding who your listener is, Rahul Rahul Namjoshi opined, "There is no proper currency to measure radio, so we do have our own research. What we rely more on are the incoming calls, messages."   

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