RAM Ratings Week 11: Fever Leads Mumbai And Delhi

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

by exchange4media Staff
Published - Apr 3, 2018 8:52 AM Updated: Apr 3, 2018 8:52 AM

Week 11 of RAM Ratings 2018 witnessed radio channel Fever ruling over Mumbai and Delhi. Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively.

This week in the Mumbai universe of 12.2 million listeners, Fever FM took the top spot with 15.8 per cent, followed by Radio Mirchi and Radio City. The latter two had the same share of 13.5 per cent. Big FM and Red FM took the fourth and fifth spot with 12.9 per cent and 10.9 per cent share. Early morning, followed by mid-morning and morning time band, observed the highest listenership on the total radio.

Fever continued to dominate the Delhi market in a universe of 16.5 million listeners with 19.5 per cent share. Radio City and Radio Nasha took the second and third spot with 12.4 per cent and 11.9 per cent share respectively. Radio Mirchi ranked fourth with 11.2 per cent share while Air FM2 Gold continued to hold on to its fifth spot with 10.7 per cent share. Night, followed by mid-morning and evening time band, observed the highest listenership on the total radio.

In Bangalore, Radio City maintained its leadership position with 25.6 per cent share in the universe of 5.3 million listeners. Big FM, Radio Mirchi and Fever FM took the second, third and fourth spot with 17.2 per cent, 16.8 per cent and 14.1 per cent respectively. Air FM Rainbow took the fifth spot with 5.9 per cent share. Here, mid-morning, followed by afternoon and evening time band, observed the highest listenership on the total radio.

The Kolkata market was dominated by Radio Mirchi with 20.9 per cent share, followed by Fever FM and Big FM which garnered 17.8 per cent and 16.7 per cent shares respectively. Aamar FM took the third spot with 9.9 per cent share. Meanwhile, Red FM took the fifth spot with 8.6 per cent share. Afternoon, followed by morning and mid-morning time band, observed the highest listenership on the total radio.

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